اخصائي تسويق Marketing Specialist

Role Overview

Key Responsibilities

• Prepare social media content plans and monthly calendars.
• Create, schedule, and publish content across Instagram, TikTok, X, Snapchat, and other relevant platforms.
• Create basic designs and short-form videos or Reels using Canva, Adobe, CapCut, or similar tools.
• Research market trends, competitors, content ideas, and social media trends.
• Set up, monitor, and optimize paid campaigns across Meta, Google, Snapchat, X, and other platforms.
• Coordinate influencer collaborations, product seeding, campaign briefs, content approvals, and deliverables.
• Coordinate with agencies, freelancers, designers, photographers, videographers, and other third-party providers.
• Support marketing plans, campaigns, product launches, and seasonal promotions.
• Apply basic SEO and monitor website performance with Google Search Console and Google Analytics.
• Prepare marketing presentations, campaign reports, and competitor research when required.

Required Qualifications

• Fluent English is mandatory, with strong written and verbal communication skills.
• Strong Arabic communication and content-writing skills.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Two to four years of relevant marketing experience.
• Practical experience in social media management and content creation.
• Experience with Meta Ads.
• Basic graphic design and video editing skills.
• Basic knowledge of SEO, Google Analytics, and Google Search Console.
• Strong research, organizational, and coordination skills.
• Ability to manage multiple campaigns and tasks independently.

Preferred Qualifications

• Knowledge of Google Ads, Snapchat Ads, and X Ads is preferred.
• Experience in FMCG, food, retail, or e-commerce marketing is preferred.