Marketing Specialist
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Key skills for this role
About the Role
ANW Real Estate seeks a Marketing Specialist to plan and execute marketing campaigns for properties and services in Dubai. The role involves market research, content creation, social media management, and campaign performance analysis.
Key Skills for This Role
Responsibilities
- Plan and execute marketing campaigns to promote properties and services across digital and traditional channels
- Conduct market research and segment target audiences
- Create marketing content and manage social media and email campaigns
- Coordinate with sales and property advisors to align marketing activities with business goals
- Track and analyze campaign performance and optimize strategies based on data
- Help organize events, open houses, and promotional activities
- Collaborate with internal teams and external partners to ensure consistent brand messaging
Requirements
- Strong Communication and Customer Service skills
- Proficiency in Market Research and Marketing Strategy
- Experience in Sales and lead generation focused marketing, preferably within real estate or related industry
- Hands on experience with digital marketing tools and channels (social media, email marketing, CRM, analytics)
- Solid organizational and project management skills
- Creative mindset with focus on brand building and content creation
- Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent practical experience
- Familiarity with Dubai and UAE real estate market is highly desirable
- Fluency in English required; additional languages are a plus
Full Job Posting
Company Description
- ANW Real Estate is a rapidly growing property, mortgage, and brokerage solution provider in the Middle East, specializing in lucrative residential and commercial properties across the Emirates.
- The company serves a diverse portfolio of clients seeking high value properties for sale and lease, with a strong emphasis on long term relationships and client satisfaction.
- Founded by seasoned property advisors with deep knowledge of the UAE market and over a decade of experience, ANW Real Estate was built during challenging economic times and has since established a strong reputation.
- The team operates with integrity, honesty, and transparency, offering tailored property solutions and continuous support.
- ANW is also committed to nurturing new talent and creating a welcoming, progressive environment in the real estate brokerage sector.
Role Description
- The Marketing Specialist is a full time, on site role based in Dubai.
- Responsible for planning and executing marketing campaigns to promote ANW Real Estate’s properties and services across digital and traditional channels.
- Day to day tasks include conducting market research, segmenting target audiences, creating marketing content, managing social media and email campaigns, and coordinating with sales and property advisors to align marketing activities with business goals.
- The Marketing Specialist will track and analyze campaign performance, optimize strategies based on data, and help organize events, open houses, and promotional activities.
- Collaboration with internal teams and external partners will be essential to ensure consistent brand messaging and high quality client facing materials.
Qualifications
- Strong Communication and Customer Service skills, with the ability to build rapport with diverse stakeholders and represent the brand professionally.
- Proficiency in Market Research and Marketing Strategy, including analyzing trends, identifying target segments, and developing data informed campaigns.
- Experience in Sales and lead generation focused marketing, preferably within real estate or a related industry.
- Hands on experience with digital marketing tools and channels (e.g., social media platforms, email marketing, CRM systems, basic analytics tools).
- Solid organizational and project management skills, with the ability to manage multiple campaigns and deadlines in a fast paced environment.
- Creative mindset with a focus on brand building, content creation, and visual storytelling for property marketing.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Familiarity with the Dubai and wider UAE real estate market is highly desirable; fluency in English required, additional languages are a plus.
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