Marketing & Social Media Content Manager
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Key skills for this role
About the Role
RIG seeks a hands-on Marketing & Social Media Content Manager in Dubai to own UAE social presence, create content, film reels, work with influencers, and attend events. Must be data-driven, comfortable on camera, and proficient with AI tools.
Key Skills for This Role
Responsibilities
- Own the UAE social presence and create content including reels and posts
- Film reels, shoot on location, edit and post content
- Spot trends and work with brand ambassadors and influencers
- Attend brand activations and seasonal events
- Provide cultural and market intelligence to guide remote group marketing team
- Report weekly performance metrics and make data driven decisions
Requirements
- Must be able to create content hands on — filming reels, shooting on location, editing and posting
- Must understand the Dubai luxury market and the premium gifting customer
- Must be data driven and able to report on weekly performance metrics
- Must already be using AI tools (Claude, ChatGPT, Runway, CapCut or similar)
- Must be comfortable being in front of the camera as well as behind it
- Must be available for evening and weekend events
Full Job Posting
THE ROLE
- This is a hands on, on the ground content creation and social media lead role based in Dubai.
- The person in this role owns the UAE social presence, creates content, films reels, spots trends, works with brand ambassadors and influencers, attends brand activations and seasonal events, and provides cultural and market intelligence.
- They report directly to the CEO.
- This is not a strategy or management role.
NON NEGOTIABLE REQUIREMENTS
- Must be able to create content hands on — filming reels, shooting on location, editing and posting.
- Must understand the Dubai luxury market and the premium gifting customer.
- Must be data driven and able to report on weekly performance metrics.
- Must already be using AI tools as a natural part of their workflow — Claude, ChatGPT, Runway, CapCut or similar.
- Must be comfortable being in front of the camera as well as behind it.
- Must be available for evening and weekend events.
PLATFORMS & CONTEXT
- Primary platforms: Instagram, TikTok, Facebook. Also active on Snapchat, Pinterest, LinkedIn and Threads.
- Company has a following of 400k+ and 8.1M TikTok likes.
- The business has recently undergone an AI acceleration across all functions.
- The remote group marketing team handles SEO, paid media, ecommerce and web.
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