Marketing Operations

We are hiring two Marketing Operations Managers , each embedded in a different crew:

Growth Infrastructure — focused on prospect acquisition: building a unified lead engine that captures, scores, routes, and nurtures across all channels

Product Platform — focused on member lifecycle messaging: operating Alan's messaging stack as a scalable service across 1.7M+ profiles

Both roles share the same DNA: strong marketing ops fundamentals, data fluency, a product mindset, and the ability to be both hands-on and strategic. Crew placement will be determined based on the candidate's experience, interests, and fit during the hiring process.

Speed : marketing, product, and sales teams ship campaigns and messages confidently — Marketing Ops turns bottlenecks into force multipliers across every crew

Trust : clean data, governed attributes, proper segmentation, and enforced rules mean the right person gets the right message at the right time

Scale : as we grow to millions of members across multiple countries, we need operators who keep our platforms clean and the user experience protected — without scaling headcount linearly

AI at the frontier : this isn't a maintenance role — you'll identify high-priority use cases for AI agents, train and refine them to a senior marketer's quality bar, and drive real adoption

You'll be a partnership with marketers — not a service desk. You'll partner closely with engineers, data, designers, and cross-functional stakeholders (PMMs, sales, growth, product) within a PM-Tech duo crew model.

Regardless of crew, you will own a core set of capabilities:

Marketing Automation & CRM : own and optimize our marketing stack ( Customer.io , CRM integrations); build automations that enable marketers to launch campaigns independently, at scale, across all geos

Data Model & Governance : maintain CRM data quality, attribute/event design, and database hygiene as a sustained practice

Segmentation & Lifecycle Design : design and maintain lifecycle stages, segmentation logic, routing rules, and re-engagement flows across multiple audiences and geos

Nurturing Infrastructure : own the nurturing stack and campaign processes; make launches autonomous and compliant

AI-First Operations : identify, build, and refine AI agents for email copywriting, lead scoring, next-best-action recommendations, and content generation — making marketers AI-powered, not replacing them

Performance Monitoring : track the full funnel from first touchpoint to conversion; identify leakage and prioritize from data

Documentation & Enablement : create playbooks, train teams on tools and processes, reduce the marginal cost of new campaigns

Then, depending on your crew:

Growth Infrastructure — you'll build a unified lead engine (no more tool-by-tool silos), design lead scoring and routing models, crack multi-channel activation (email, WhatsApp, Voice AI), build AI agents that pre-qualify and enrich leads, and maintain a live feedback loop with BDRs, AEs, and Inbound Sales.

Product Platform — you'll operate Customer.io and back-end triggered emails as one governed system, monitor communication pressure and enforce channel rules, define and enforce recipient lifecycle paths, drive 100% Design Studio adoption, and co-own outbound messaging strategy with PMMs and product teams.

At least one AI agent is in production on a key use case (email nurturing, lead categorization, content generation), with a second scoped or live, and adoption is real

Any marketer or product Alaner can launch a campaign or ship a message without bottlenecking through ops or engineering

CRM data model, attributes, and segments are properly owned, documented, and clean — the data we see is data we can act on

Every contact has a documented path through our messaging — segmentation is sharp, messaging is relevant, and pressure is monitored

Marketing's contribution to acquisition and engagement is visible and quantifiable, from first touch to conversion

You'll be a great fit for this opportunity if you:

Have 5+ years in Marketing operations, growth ops, CRM ops, lifecycle marketing, or lead generation in a tech environment (B2B, B2C, or B2B2C)

Have hands-on experience managing marketing automation platforms at scale ( Customer.io , Braze, Iterable, HubSpot, Marketo, Pardot, Salesforce, or equivalent)

Have a strong understanding of CRM data models — attribute/event design and data hygiene as a sustained practice

Can frame and implement processes for lead scoring, nurturing, segmentation, and personalization

Have a product knack : you can define what's not working, identify what to build next, and see problems as opportunities to bring more value

Bring data fluency and analytical rigor : you read platform and campaign data, surface anomalies, and draw business insights

Can be both hands-on and think strategically — you drive the big picture while staying close to execution

Have strong stakeholder management skills — you'll partner daily with engineering, product, sales, and marketing teams

Can manage multiple projects simultaneously in a fast-moving environment

Communicate with excellent written and spoken English

Are impact-driven with a strong bias towards improving processes

For this opportunity, we are aiming to hire within the C0-D level range .

Fair rewards . Generous equity packages complement your base salary, for permanent contracts only.

Flexible office with hybrid setup . Amazing office space at our Paris HQ or sponsored co-working hubs in Bordeaux, Marseille, Lyon, Annecy, Nantes or Biarritz.

All the tools you need . Top of the range equipment: Macbook Air, keyboard, laptop stand, monitor, and Bose noise-canceling headphones.

Flexible vacation policy and flexible working hours . Organize your time as you wish.

Delightful healthcare insurance: Extremely comprehensive health insurance - 100% for you and your children, 90-100% for partners depending on your country (permanent contracts only).

Transport . Generous transit benefit

Learning & Training opportunities . A highly flexible training policy free books and budget to attend and speak at conferences if the opportunity arises.

Personal growth through coaching : At Alan, coaching isn't just a perk - it's core to who we are. Every Alaner is paired with a dedicated coach from day one, who helps maximize their impact, nurture engagement, and navigate Alan's values to develop their full potential. Learn more about our coaching culture .

Parental leave . Extended parental leave for all new parents, for permanent contracts only.

After reading this job description, if you feel like you don’t have all the necessary prerequisites but that it matches where you are now or what you'd like to grow into in your next position, we encourage you to apply !

Not everybody will enter our recruitment process, but all, no matter how underrepresented, should feel free to apply as it can only bring learnings or success.

🔖 Check out our About Alan and Career pages, as well as our Medium , blog and Glassdoor page for more info.