Marketing Manager - Real Estate
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Key skills for this role
Role Overview
This is a full-time Marketing Manager role in Dubai, UAE, within the real estate industry.
The role leads the complete digital marketing function and requires strong UAE real estate experience.
The position leads marketing, lead generation, SEO, website performance, paid advertising, content, CRM, analytics, and performance improvement.
Key Skills for This Role
Full Job Posting
Role Overview
This is a full-time Marketing Manager role in Dubai, UAE, within the real estate industry.
The role leads the complete digital marketing function and requires strong UAE real estate experience.
The position leads marketing, lead generation, SEO, website performance, paid advertising, content, CRM, analytics, and performance improvement.
Experience Requirements
- At least 4 years of digital marketing experience within real estate.
- At least 2 years of experience in a managerial or team-lead position.
- Strong experience in Dubai or UAE real estate marketing.
- Proven experience leading and managing a marketing team.
- Hands-on experience with lead generation and performance marketing.
- Strong knowledge of SEO, website management, Meta Ads, and Google Ads.
- Experience with CRM, analytics, and marketing automation.
- Understanding of real estate buyer and investor lead funnels.
- Strong understanding of off-plan and secondary-market real estate marketing.
Team Leadership and Management
- Lead and manage the digital marketing team.
- Assign responsibilities, set targets, and monitor team performance.
- Coordinate content, design, performance marketing, SEO, and other marketing resources.
- Conduct performance reviews and ensure timely campaign execution.
- Develop marketing SOPs, workflows, and processes.
- Train and mentor team members.
Lead Generation and Performance Marketing
- Develop and execute lead-generation strategies for real estate projects and properties.
- Manage and optimize Meta Ads, Google Ads, and other paid marketing channels.
- Generate buyer, seller, and investor leads.
- Monitor and optimize CPL, lead quality, conversion rate, ROAS, and campaign ROI.
- Develop landing pages, funnels, retargeting, and lead-nurturing strategies.
- Work with sales to improve lead response, follow-up, and conversion.
SEO and Website Management
- Develop and execute the company's SEO strategy.
- Manage on-page and off-page SEO activities and conduct Dubai real estate keyword research.
- Improve organic rankings, website traffic, and qualified organic leads.
- Monitor Google Search Console, Google Analytics, and SEO performance.
- Manage website content, landing pages, and property or project pages.
- Work with developers and designers to improve website UX, speed, and conversion.
360-Degree Marketing
- Develop and execute complete 360-degree digital marketing campaigns.
- Oversee social media strategy and content calendars.
- Coordinate creative production, videos, reels, and property campaigns.
- Manage email, WhatsApp, and CRM marketing where applicable.
- Support property launches, developer campaigns, events, and roadshows.
- Conduct competitor and market analysis and build strong digital branding.
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