Marketing Manager - Real Estate
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
Role Overview
Lead and manage the company’s real estate marketing function to support sales growth.
This is a hands-on leadership role covering strategy, people management, campaign execution, performance monitoring, lead generation, and sales conversion.
The role requires strong UAE real estate experience across off-plan and secondary-market marketing.
Key Skills for This Role
Full Job Posting
About the Role
Lead and manage the company’s real estate marketing function to support sales growth.
This is a hands-on leadership role covering strategy, people management, campaign execution, performance monitoring, lead generation, and sales conversion.
The role requires strong UAE real estate experience across off-plan and secondary-market marketing.
Key Responsibilities
- Develop and execute the overall real estate marketing strategy.
- Lead the in-house marketing team covering content, social media, design, and performance marketing.
- Plan campaigns for off-plan, secondary-market, and ready properties.
- Manage Meta Ads, Google Ads, property portals, CRM workflows, lead nurturing, and marketing automation.
- Work with sales to improve lead allocation, response time, follow-up, and conversion.
- Oversee content calendars, creative production, property videos, reels, campaigns, and promotional materials.
- Monitor CPL, lead quality, conversion, campaign performance, ROI, and ROAS.
- Conduct competitor and market research and improve marketing SOPs, processes, and reporting.
- Coordinate with developers, project teams, brokers, and internal departments on campaigns and launches.
- Prepare marketing performance reports and track Dubai real estate market trends, projects, developers, and investor segments.
Requirements
- At least 3 years of UAE real estate marketing experience.
- Proven experience working with a Dubai real estate brokerage.
- Strong understanding of off-plan and secondary real estate marketing.
- Previous hands-on experience managing a marketing team is mandatory.
- Experience managing designers, content creators, social media executives, or performance marketers.
- Strong hands-on experience with Meta Ads and Google Ads.
- Experience with Property Finder, Bayut, and other real estate portals.
- Experience with CRM and lead management systems.
- Strong understanding of real estate lead generation, sales funnels, campaign analytics, CPL, lead quality, and ROI.
- Strong communication, leadership, team-management, independent working, and ownership skills.
Preferred Candidate
- Experience managing a 3–8 member marketing team is preferred.
- Experience working directly with a CEO or founder is preferred.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Hills and Bay
Marketing Manager - Real Estate
Dubai, UAE
Hills and Bay is seeking a Marketing Manager to lead its full digital marketing function for UAE real estate. The role manages a marketing team, lead generation, paid advertising, SEO, website performance, CRM, analytics
Marketing Manager - Real Estate
Dubai, UAE
The employer is seeking a Marketing Manager to own marketing strategy, branding, digital growth, content, CRM, lead management, analytics, and team performance for a Dubai real estate business. Candidates must have at le
Marketing Manager - Real Estate
, UAE
Hills and Bay Real Estate is seeking a hands-on Marketing Manager to own its brand, digital strategy, CRM, and marketing function. The role leads a small creative team and requires at least three years of Dubai real esta
Marketing Manager
, UAE
Hills and Bay is seeking an experienced Marketing Manager to lead its marketing function, strengthen the brand, and drive digital growth in Dubai real estate. The role oversees content resources, social channels, SEO, ad