Marketing Manager
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Key skills for this role
Role Overview
Lead Hills and Bay's marketing function, strengthen the brand, and manage the overall digital marketing strategy.
The role is focused on building the brand, managing CRM and lead processes, improving digital presence, leading the marketing team, and creating a long-term marketing strategy.
Key Skills for This Role
Full Job Posting
Role Overview
Lead Hills and Bay's marketing function, strengthen the brand, and manage the overall digital marketing strategy.
The role is focused on building the brand, managing CRM and lead processes, improving digital presence, leading the marketing team, and creating a long-term marketing strategy.
Marketing and Brand Strategy
- Develop and execute the company's overall marketing and brand strategy.
- Develop strategies for brand awareness and digital growth.
- Develop content strategies for properties, projects, market updates, investment content, company branding, and personal branding.
- Plan and execute campaigns for new launches, projects, open houses, and company events.
Team and Partner Management
- Lead and manage the Content Creator, Photographer/Videographer, and other marketing resources.
- Coordinate with developers, portals, photographers, videographers, and external marketing partners.
Digital and Social Media
- Manage and grow the company's Instagram, Facebook, TikTok, YouTube, and LinkedIn presence.
- Manage and continuously improve the company's website, content, user experience, and online presence.
- Develop and implement SEO and Google marketing strategies.
- Manage Meta, Google, and other digital advertising campaigns focused on quality leads and ROI.
CRM, Leads, and Analytics
- Manage the company's CRM and lead management system, including lead distribution, follow-up, status updates, data accuracy, and reporting.
- Monitor lead performance, conversion rates, and lead quality, and ensure marketing-generated leads are managed by the sales team.
- Track website traffic, social media performance, campaign results, and overall marketing ROI.
- Analyze competitors and identify new marketing opportunities and trends.
Candidate Requirements
- At least three years of Dubai real estate marketing experience is required.
- Strong knowledge of Dubai's real estate market, major developers, projects, and communities is required.
- Proven experience managing a marketing or content team is required.
- Strong knowledge of SEO, Google Ads, Meta Ads, and social media algorithms is required.
- Experience with CRM and lead management systems is required.
- Strong analytical, creative, and organizational skills are required.
- Excellent leadership and communication skills are required.
- Ability to take full ownership of the company's marketing function is required.
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