Marketing Manager / Marketing Head
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Key skills for this role
About the Role
SMS Realty is seeking a results-driven Marketing Manager to lead and execute marketing strategies for its Real Estate and Consulting businesses in Dubai. The role involves full ownership of the marketing function, including brand building, campaign execution, lead generation, and digital growth.
Key Skills for This Role
Responsibilities
- Develop and execute integrated marketing strategies for both the real estate and consulting verticals
- Drive Lead Generation Campaigns across digital, social, and offline channels to support the sales team
- Manage all brand communications, content, and messaging across platforms (LinkedIn, Instagram, website, email)
- Plan and oversee Property Marketing Campaigns — listings, launches, virtual tours, and developer partnerships
- Build and maintain a strong B2B & B2C Marketing presence for the consulting arm — thought leadership, whitepapers, case studies, and events
- Manage the content calendar and ensure consistent, high quality output across all channels
- Oversee performance marketing — Google Ads, Meta Ads, LinkedIn campaigns — with a focus on ROI
- Collaborate with sales teams to align marketing efforts with revenue targets
- Manage agency relationships, freelancers, and creative vendors
- Track, analyse, and report on campaign performance, website traffic, lead quality, and conversion metrics
- Identify market trends, competitor activity, and new marketing opportunities across both sectors
Requirements
- Proven experience in a Marketing Manager or Senior Marketing Manager role for more than 5 years
- Background in real estate marketing, consulting, professional services, or B2B/B2C marketing
- Strong command of digital marketing — SEO, paid media, social media, email marketing
- Experience managing content creation, brand strategy, and campaign execution end to end
- Ability to work across two business verticals simultaneously with clear prioritisation
- Data driven mindset — comfortable with analytics, reporting, and optimising based on results
- Excellent written and verbal communication in English
Full Job Posting
About the Role
- We are looking for a results driven Marketing Manager to lead and execute marketing strategies across our Real Estate and Consulting Businesses. This is a hands on leadership role — not a coordinator position. You will own the full marketing function, from brand building and campaign execution to le
Key Responsibilities
- Develop and execute integrated marketing strategies for both the real estate and consulting verticals
- Drive Lead Generation Campaigns across digital, social, and offline channels to support the sales team
- Manage all brand communications, content, and messaging across platforms (LinkedIn, Instagram, website, email)
- Plan and oversee Property Marketing Campaigns — listings, launches, virtual tours, and developer partnerships
- Build and maintain a strong B2B & B2C Marketing presence for the consulting arm — thought leadership, whitepapers, case studies, and events
- Manage the content calendar and ensure consistent, high quality output across all channels
- Oversee performance marketing — Google Ads, Meta Ads, LinkedIn campaigns — with a focus on ROI
- Collaborate with sales teams to align marketing efforts with revenue targets
- Manage agency relationships, freelancers, and creative vendors
- Track, analyse, and report on campaign performance, website traffic, lead quality, and conversion metrics
- Identify market trends, competitor activity, and new marketing opportunities across both sectors
Required Experience & Skills
- Proven experience in a Marketing Manager or Senior Marketing Manager role for more than 5 Years
- Background in real estate marketing, consulting, professional services, or B2B / B2C marketing
- Strong command of digital marketing — SEO, paid media, social media, email marketing
- Experience managing content creation, brand strategy, and campaign execution end to end
- Ability to work across two business verticals simultaneously with clear prioritisation
- Data driven mindset — comfortable with analytics, reporting, and optimising based on results
- Excellent written and verbal communication in English
Highly Preferred
- Experience in Dubai or GCC real estate market
- Exposure to consulting, corporate services, or professional B2B brands
- Proficiency in tools such as HubSpot, Mailchimp, Google Analytics, Meta Business Suite, or similar
- Strong visual sense with ability to brief designers and review creative output
- Existing understanding of UAE market dynamics, audience behaviour, and property trends
What We Offer
- Work across two high growth businesses — real estate and consulting — under one brand
- A role with real ownership and decision making authority
- Performance based incentives tied to lead generation and marketing outcomes
- Opportunity to grow into Head of Marketing as both verticals scale
- Visa processing is handled by the company
- Fast paced, entrepreneurial environment where your work is directly visible
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