Marketing Manager (F&B Retail, Specialty Coffee)
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Key skills for this role
About the Role
Develop and implement marketing strategies, manage digital presence, analyze market trends, and collaborate with teams to enhance brand visibility and customer experience.
Key Skills for This Role
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Responsibilities
- Develop and implement a comprehensive marketing strategy aligned with business objectives to enhance brand awareness and market share.
- Plan, execute, and oversee all marketing campaigns across multiple channels, including digital marketing, social media, in-store promotions, and local events.
- Manage the brand's digital presence, creating engaging content for social media platforms, websites, and email marketing initiatives to foster a strong online community.
- Analyse market trends, customer insights, and competitor activities to identify opportunities for growth and innovation.
- Manage the marketing budget effectively, ensuring all campaigns and activities deliver a strong return on investment.
- Collaborate with internal teams, including operations and product development, to ensure a cohesive brand message and customer experience.
- Build and maintain relationships with media, influencers, and strategic partners to increase brand visibility.
- Track and report on the performance of marketing campaigns, using data to inform future strategies.
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