Marketing Manager (F&B Retail, Specialty Coffee)
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Key skills for this role
About the Role
We are seeking a creative Marketing Manager to join a leading specialty coffee brand in Riyadh. You will develop and execute marketing strategies, manage campaigns, and enhance brand presence.
Key Skills for This Role
Responsibilities
- Develop and implement a comprehensive marketing strategy aligned with business objectives
- Plan, execute, and oversee all marketing campaigns across multiple channels including digital, social media, in store promotions, and local events
- Manage the brand's digital presence, creating engaging content for social media, websites, and email marketing
- Analyse market trends, customer insights, and competitor activities to identify growth opportunities
- Manage the marketing budget effectively, ensuring strong return on investment
- Collaborate with internal teams to ensure cohesive brand message and customer experience
- Build and maintain relationships with media, influencers, and strategic partners
- Track and report on marketing campaign performance, using data to inform future strategies
Requirements
- Proven experience as a Marketing Manager, preferably within F&B, retail, or hospitality sectors
- Specific experience and strong passion for the specialty coffee industry highly desirable
- Bachelor's degree in Marketing, Business, or related field
- Demonstrable experience in leading digital marketing, social media, and advertising campaigns
- Excellent strategic thinking, analytical, and problem solving skills
- Strong written and verbal communication skills in English; proficiency in Arabic is a significant advantage
- Creative mindset with exceptional eye for detail and brand aesthetics
Full Job Posting
Job Overview
- We are seeking a creative and experienced Marketing Manager to join a leading brand in the specialty coffee sector.
- This is a full time position based in Riyadh, Saudi Arabia.
- As a key member of the team, you will be responsible for developing and executing innovative marketing strategies that elevate our brand presence, drive customer engagement, and increase sales within the competitive F&B retail market.
Responsibilities
- Develop and implement a comprehensive marketing strategy aligned with business objectives to enhance brand awareness and market share.
- Plan, execute, and oversee all marketing campaigns across multiple channels, including digital marketing, social media, in store promotions, and local events.
- Manage the brand's digital presence, creating engaging content for social media platforms, websites, and email marketing initiatives to foster a strong online community.
- Analyse market trends, customer insights, and competitor activities to identify opportunities for growth and innovation.
- Manage the marketing budget effectively, ensuring all campaigns and activities deliver a strong return on investment.
- Collaborate with internal teams, including operations and product development, to ensure a cohesive brand message and customer experience.
- Build and maintain relationships with media, influencers, and strategic partners to increase brand visibility.
- Track and report on the performance of marketing campaigns, using data to inform future strategies.
Qualifications
- Proven experience as a Marketing Manager, preferably within the F&B, retail, or hospitality sectors.
- Specific experience and a strong passion for the specialty coffee industry is highly desirable.
- A bachelor's degree in Marketing, Business, or a related field.
- Demonstrable experience in leading and managing digital marketing, social media, and advertising campaigns.
- Excellent strategic thinking, analytical, and problem solving skills.
- Strong written and verbal communication skills in English; proficiency in Arabic is a significant advantage.
- Creative mindset with an exceptional eye for detail and brand aesthetics.
- Ability to work effectively in a fast paced environment and manage multiple projects simultaneously.
Benefits
- A competitive salary and benefits package.
- The opportunity to make a significant impact on a growing and respected brand.
- A dynamic, creative, and collaborative work environment.
- Opportunities for professional development and career progression.
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