Marketing Manager f&B/Cloud Kitchen
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Key skills for this role
About the Role
STFS GROUP seeks a Marketing Manager to develop and execute strategic marketing initiatives for F&B/cloud kitchen brands. The role involves campaign management, digital marketing, partnerships, market research, and budget management to drive brand visibility and revenue growth.
Key Skills for This Role
Responsibilities
- Develop and implement comprehensive marketing strategies aligned with business objectives
- Plan and execute promotional campaigns for seasonal menus, special events, and new product launches
- Manage digital marketing efforts including social media, email marketing, and website content
- Build and maintain relationships with media outlets, influencers, and community partners
- Conduct market research to identify trends, customer preferences, and competitive landscape
- Develop and manage the marketing budget, ensuring cost effective allocation of resources
Requirements
- Experience in marketing management, preferably in F&B or cloud kitchen
- Proven ability to develop and execute marketing strategies
- Strong digital marketing skills including social media, SEO, and SEM
- Excellent communication and interpersonal skills
- Experience with budget management and ROI analysis
Full Job Posting
Job Description
- The Marketing Manager is responsible for developing and executing strategic marketing initiatives to enhance brand visibility, drive customer engagement, and increase revenue across all outlets.
- This role requires close collaboration with culinary, operations, and sales teams to ensure cohesive branding and effective promotional activities.
Key Responsibilities
- Develop and implement comprehensive marketing strategies aligned with business objectives.
- Plan and execute promotional campaigns for seasonal menus, special events, and new product launches.
- Monitor and analyze campaign performance, adjusting strategies to optimize ROI.
- Manage digital marketing efforts, including social media, email marketing, and website content.
- Create engaging content that reflects the brand's voice and appeals to target audiences.
- Utilize SEO and SEM strategies to increase online visibility and traffic.
- Build and maintain relationships with media outlets, influencers, and community partners.
- Coordinate public relations activities to promote positive brand image and handle media inquiries.
- Organize and manage events to engage customers and promote offerings.
- Conduct market research to identify trends, customer preferences, and competitive landscape.
- Gather and analyze customer feedback to inform marketing strategies and improve customer experience.
- Develop and manage the marketing budget, ensuring cost effective allocation of resources.
Key Performance Indicators (KPIs)
- Achieve monthly sales uplift targets from marketing campaigns (e.g., +10–15% per campaign).
- Increase contribution margin per brand through effective promotions.
- Track ROI of campaigns and maintain ≥ 3:1 return ratio.
- Grow social media followers and engagement rate (target: ≥ 5–10% monthly growth).
- Achieve website traffic growth (target: ≥ 15–20% increase quarter on quarter).
- Maintain email campaign open rate ≥ 25% and click through rate ≥ 5%.
- Improve SEO ranking for top keywords related to F&B/cloud kitchen brands.
- Secure minimum number of media/influencer features per quarter.
- Increase brand mentions and positive sentiment across online platforms.
- Successfully execute at least 2–3 brand events or collaborations per quarter.
- Improve customer satisfaction scores on delivery platforms (e.g., ≥ 4.5/5 rating).
- Maintain marketing spend within approved budget.
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