Marketing Manager
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Key skills for this role
About the Role
Westin Hotels & Resorts is looking for a Marketing and Communications Manager to execute property-level communications and marketing campaigns. The role requires a degree in marketing or related field and 2-4 years of experience.
Key Skills for This Role
Responsibilities
- Execute annual marketing plan to budget in consultation with GM, Food and Beverage leader, Operations leaders, Director of Marketing Communications, and cluster marketing and ecommerce teams
- Partner with Operations, Food & Beverage and Sales teams to execute promotions and campaigns targeting in house guests
- Act as liaison between marketing department and advertising agency on tactical advertising campaigns
- Manage F&B media schedules and verify prompt settlement of accounts
- Execute email marketing and display advertising
- Facilitate social media engagement and update content in local digital channels
- Develop and execute promotions campaigns in F&B, weddings, spa, rooms and conferences through digital and social media channels
- Develop a comprehensive PR plan per quarter and execute post sign off from GM
- Write and distribute all press releases for property events, promotions, and outlets
- Coordinate and execute Hotel and F&B printed materials
Requirements
- 2 year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in sales, marketing, digital or related professional area; OR 4 year bachelor's degree in Marketing, Public Relations, Business, or related major and 2 years experience in sales, marketing, digital or related professional area
- Hospitality marketing or digital advertising experience preferred
Full Job Posting
Job Summary
- The Marketing and Communications Manager is part of an important team that creates and executes property level communications to our customers.
- Under the leadership of the Director of Marketing and Communication, this role promotes on brand messaging to customers through traditional, digital, and social media channels.
- This role helps build direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, increase market share, and build broader portfolio and brand awareness.
- This role focuses on showcasing Food and Beverage promotions, both to hotel guests and to local patrons.
Candidate Profile
- 2 year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred
- OR 4 year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred
Core Work Activities
- Executes annual marketing plan to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, Director of Marketing Communications, and cluster marketing and ecommerce teams.
- Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in house guests with promotions that drive incremental revenue to the hotel.
- Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.
- Manages F&B media schedules and verifies prompt settlement of accounts.
- Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups.
- Executes email marketing, and display advertising.
- Maintains frequent, active engagement with Cluster eCommerce manager to verify alignment, pull through, and 2 way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.
- Verifies all advertising for the hotel in digital channels is in alignment with brand voice.
- Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites).
- Develops and executes promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels.
- Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.
- Develops a comprehensive PR plan per quarter along with agency and executes post sign off from GM.
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