Marketing Manager
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Key skills for this role
About the Role
Kashkha, an international modest fashion brand, seeks a Marketing Manager to lead integrated marketing campaigns. This remote role involves developing strategies across digital, social, CRM, and retail channels, managing content, and optimizing performance.
Key Skills for This Role
Responsibilities
- Lead the conceptualisation, planning and execution of integrated marketing campaigns that strengthen Kashkha’s global brand presence
- Develop and manage marketing strategies across digital, social CRM and retail channels
- Coordinate content and creative assets, manage campaign calendars, monitor performance metrics, and optimize campaigns based on data insights
- Collaborate closely with cross functional teams such as e commerce, merchandising, and retail operations to ensure consistent brand messaging
- Manage freelancers as needed, oversee budgets, and prepare regular reports on campaign performance and market trends
Requirements
- Strong marketing strategy and campaign management skills, including experience planning and executing multi channel campaigns
- Proficiency in digital marketing, such as social media marketing, email marketing, paid advertising, and performance optimization
- Ability to handle brand management and content development, including briefing creative teams and ensuring consistent brand voice
- Ability to speak with customers, understand the lifestyle and translate learnings into content and comms
- Ability to analyze marketing data, track KPIs, and translate insights into clear actions and improvements
- Proven experience in fashion, retail, or e commerce marketing is highly beneficial
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
Full Job Posting
Company Description
- Kashkha is an international modest fashion brand founded three decades ago in Dubai, designing, manufacturing, and retailing women's clothing.
- The brand blends effortless design, fine craftsmanship, and contemporary style to empower individuals to make fashion forward choices aligned with their values.
- With a strong retail presence in major malls and airports across 12 countries, Kashkha serves customers from more than 50 nationalities.
Role Description
- Lead the conceptualisation, planning and execution of integrated marketing campaigns that strengthen Kashkha’s global brand presence in modest fashion.
- Develop and manage marketing strategies across digital, social CRM and retail channels, while aligning activities with overall business objectives.
- Coordinate content and creative assets, manage campaign calendars, monitor performance metrics, and optimize campaigns based on data insights.
- Collaborate closely with cross functional teams such as e commerce, merchandising, and retail operations to ensure consistent brand messaging and customer experiences.
- Manage freelancers as needed, oversee budgets, and prepare regular reports on campaign performance and market trends.
Qualifications
- Strong marketing strategy and campaign management skills, including experience planning and executing multi channel campaigns.
- Proficiency in digital marketing, such as social media marketing, email marketing, paid advertising, and performance optimization.
- Ability to handle brand management and content development, including briefing creative teams and ensuring consistent brand voice.
- Ability to speak with customers, understand the lifestyle and translate learnings into the content and comms.
- Ability to analyze marketing data, track KPIs, and translate insights into clear actions and improvements.
- Proven experience in fashion, retail, or e commerce marketing is highly beneficial.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
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