Marketing Manager
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Key skills for this role
About the Role
GIG Gulf seeks a Marketing Manager to develop and execute strategic marketing plans across UAE, Oman, Bahrain, and Qatar. The role involves brand management, campaign execution, digital marketing, and team leadership.
Key Skills for This Role
Responsibilities
- Develop and implement marketing strategies aligned with business goals.
- Lead marketing activities, providing direction, development, and performance management.
- Manage social media ensuring strategic growth and active use of platforms.
- Ensure a unified voice and look across the region in campaigns and marketing assets.
- Ideate campaign concepts that align with business and create relevant assets.
- Oversee brand positioning, ensuring consistency across all platforms while adapting messaging for local audiences.
- Manage marketing budget spend and allocate resources effectively.
- Collaborate with sales, product development, and other departments to align marketing initiatives.
- Track and report on campaign performance from marketing metrics to business outcomes.
- Manage a team including marketing executive, social media officer, and creative designer.
Requirements
- Bachelor's degree in Marketing, Business Administration, or related field
- Minimum 5 years of marketing experience within the UAE and GCC markets
- Strong expertise in digital marketing, brand management, campaign execution, and marketing analytics
- Proven ability to develop and adapt marketing strategies to local market dynamics
- Solid understanding of GCC market landscape, consumer behavior, and regional business environment
- Excellent communication, stakeholder management, and project management skills
- Strong command of English language
Full Job Posting
Job Purpose
- The Marketing Manager is responsible for developing, implementing, and executing strategic marketing plans to drive brand awareness, customer acquisition, and revenue growth across UAE, Oman, Bahrain, and Qatar.
Key Responsibilities
- Develop and implement marketing strategies aligned with business goals.
- Lead marketing activities, providing direction, development, and performance management.
- Manage social media ensuring strategic growth and active use of platforms.
- Act as key stakeholder in ensuring unified voice and look across the region.
- Work on ideating campaign concepts that align with business.
- Extend support on operational requirements such as writing content.
- Oversee brand positioning, ensuring consistency across all platforms.
- Manage marketing budget spend and allocate resources effectively.
- Collaborate with sales, product development, and other departments.
- Track and report on campaign performance.
- Manage a team effectively.
Operational & Technical Responsibilities
- Plan and execute digital and traditional marketing campaigns, including SEO, PPC, social media, email, and content marketing.
- Monitor and analyze local market trends, customer insights, and competitive landscape.
- Ensure all marketing materials reflect local culture, language preferences, and consumer behaviors.
- Work with social media team on content creation with localized approach.
- Support website updates, ensuring optimization and regional adaptability.
- Track and report on marketing KPIs.
- Manage partnerships initiatives to drive business impact.
- Ensure compliance with local legal and regulatory marketing requirements.
Requirements
- Bachelor's degree in Marketing, Business Administration, or related field.
- Minimum 5 years of marketing experience within the UAE and GCC markets.
- Strong expertise in digital marketing, brand management, campaign execution, and marketing analytics.
- Proven ability to develop and adapt marketing strategies to local market dynamics.
- Solid understanding of GCC market landscape, consumer behavior, and regional business environment.
- Excellent communication, stakeholder management, and project management skills.
- Demonstrated ability to work independently in a fast paced environment.
- Strong command of English language.
- Arabic language skills would be a distinct advantage.
Desirable
- Combines strong marketing acumen with creative thinking.
- Excellent written communication skills.
- Comfortable leveraging AI tools to enhance productivity.
- Confident presenter with ability to influence stakeholders.
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