Marketing Manager
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Key skills for this role
About the Role
Al Khayyat Investments (AKI) seeks a strategic, commercially driven Marketing Manager to lead marketing for Befit (fitness/sports solutions) and Environmental Services. The role involves developing 360° marketing strategies, driving B2B and B2C growth, and managing digital channels.
Key Skills for This Role
Responsibilities
- Develop and execute integrated 360° marketing strategies aligned with commercial objectives
- Build annual marketing plans, budgets, campaign calendars and KPIs
- Lead integrated campaigns across digital, social media, content, CRM, email, website, SEO, SEM, paid media, PR, events, exhibitions and offline channels
- Drive B2B lead generation and B2C brand awareness initiatives
- Manage website, SEO, SEM, paid social, content marketing and marketing automation
- Partner with Sales, Business Development and leadership to support revenue growth
- Develop go to market plans for products, services and strategic initiatives
- Support exhibitions, trade shows, sponsorships and customer engagement events
- Create sales enablement materials, case studies and marketing collateral
- Manage agencies and external partners
- Conduct market research and competitor analysis
- Monitor KPIs, ROI and campaign performance using analytics
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications or related field
- 10 15 years of marketing experience with strong B2B and B2C exposure
- Experience in Fitness & Wellness, Sports Solutions, Environmental Services, Facilities Management, Engineering, Industrial Products, Consumer Products or related industries
- Strong experience delivering integrated 360° campaigns
- Expertise in SEO, SEM, paid media, social media, CRM, email marketing, content marketing and marketing automation
- Experience supporting commercial teams through demand generation
- Strong analytical, stakeholder and project management skills
- Excellent English communication skills; Arabic is an advantage
Full Job Posting
Role Purpose
- We are looking for a strategic, commercially driven, and digitally focused Marketing Manager to lead the marketing function for two business units within Al Khayyat Investments (AKI).
Business Units
- Befit – AKI's fitness and sports solutions business, delivering commercial fitness equipment, sports infrastructure, wellness solutions, and active lifestyle products across the GCC.
- Environmental Services – Providing integrated environmental solutions including waste management, pest control, hygiene, and environmental services for government, commercial, industrial, and private sector clients.
Key Responsibilities
- Develop and execute integrated 360° marketing strategies aligned with commercial objectives.
- Build annual marketing plans, budgets, campaign calendars and KPIs.
- Lead integrated campaigns across digital, social media, content, CRM, email, website, SEO, SEM, paid media, PR, events, exhibitions and offline channels.
- Drive B2B lead generation and B2C brand awareness initiatives.
- Manage website, SEO, SEM, paid social, content marketing and marketing automation.
- Partner with Sales, Business Development and leadership to support revenue growth.
- Develop go to market plans for products, services and strategic initiatives.
- Support exhibitions, trade shows, sponsorships and customer engagement events.
- Create sales enablement materials, case studies and marketing collateral.
- Manage agencies and external partners.
- Conduct market research and competitor analysis.
- Monitor KPIs, ROI and campaign performance using analytics.
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications or related field.
- 10 15 years of marketing experience with strong B2B and B2C exposure.
- Experience in Fitness & Wellness, Sports Solutions, Environmental Services, Facilities Management, Engineering, Industrial Products, Consumer Products or related industries.
- Strong experience delivering integrated 360° campaigns.
- Expertise in SEO, SEM, paid media, social media, CRM, email marketing, content marketing and marketing automation.
- Experience supporting commercial teams through demand generation.
- Strong analytical, stakeholder and project management skills.
- Excellent English communication skills; Arabic is an advantage.
What We're Looking For?
- Strategic and commercially minded.
- Strong digital marketing and 360° campaign experience.
- Balances brand building with measurable commercial growth.
- Data driven with a focus on ROI.
- Builds strong stakeholder and agency relationships.
- Thrives in a fast paced multi business environment.
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