Marketing Manager
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Key skills for this role
About the Role
Kempinski Hotels is seeking a Marketing Manager to assist the Director of Sales & Marketing in positioning the hotel as a market leader. The role involves creating and implementing marketing plans, managing budgets, and ensuring brand compliance.
Key Skills for This Role
Responsibilities
- Create the hotel media and marketing plan under supervision of Director of Sales & Marketing
- Implement media and marketing plan and coordinate with agencies
- Determine overall marketing campaign ROI and monitor response rates
- Develop the hotel Marketing budget and maintain budget control
- Create and implement all Marketing activities including collateral, promotions, advertising, market analysis, and photo shootings
- Plan, coordinate and implement direct marketing, both on and offline
- Maintain guest database for mailings
- Liaise with F&B department to promote F&B outlets
- Ensure compliance with Corporate Identity guidelines and act as brand custodian
- Conduct competition checks, benchmarking and follow up on market trends
Requirements
- Experience in luxury hospitality is essential
- F&B Marketing expertise is essential
- Experience in Qatar is important
- Arabic speaker is an advantage
- Female candidate is preferred (note: this may be a discriminatory requirement)
Full Job Posting
Scope
- The Marketing Manager assists the Director of Sales & Marketing to position and promote the hotel and its outlets as the market leader through Marketing activities and ensure compliance with the Kempinski brand.
Key Responsibilities
- Under the supervision of the Director of Sales & Marketing create the hotel media and marketing plan.
- Implement media and marketing plan and coordinate with agencies.
- Determine overall marketing campaign ROI. Monitor and review response rates.
- Play a significant role in developing the hotel Marketing budget and maintain budget control.
- Create and implement all Marketing activities, including collateral, promotions, advertising, market analysis, photo shootings.
- Plan, coordinate and implement direct marketing, both on and offline.
- Maintain guest database for mailings.
- Liaise with F&B department to promote F&B outlets.
- Create, coordinate and maintain give aways and collateral.
- Ensure picture storage and distribution systems are maintained.
- Provide content and images for websites according to Corporate Identity.
- Ensure compliance with Corporate Identity guidelines and act as brand custodian.
Skills, Knowledge and Expertise
- Female Candidate is preferred.
- Arabic Speaker is an advantage.
- Experience in Qatar is important.
- Luxury Hospitality is essential.
- F&B Marketing Expertise is essential.
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