Marketing Manager (Consumer)
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Key skills for this role
About the Role
Al Khayyat Investments seeks a dynamic Marketing Manager to drive brand positioning, campaign execution across ATL/BTL/digital, and collaborate with sales teams. Requires digital marketing expertise, creativity, and fluency in English and Arabic.
Key Skills for This Role
Responsibilities
- Ideate, develop the brand positioning and messaging
- Collaborate with agencies to bring the brand identity, packaging and overall brand positioning to life
- Provide direction on packaging design, label compliance, and visual storytelling
- Develop and implement ATL and BTL marketing campaigns
- Plan and execute digital marketing campaigns (social media, email, SEO/SEM, influencer marketing)
- Monitor and optimize campaign performance against KPIs
- Ensure all campaigns follow legal and regulatory standards
- Coordinate with sales teams to ensure marketing activities align with sales targets
- Manage marketing budgets and ensure cost effective execution
Requirements
- Exposure to digital marketing, brand promotions, or trade activations
- Proficiency in marketing tools & analytics platforms (Google Analytics, Meta Business Suite, etc.)
- Strong communication and interpersonal skills
- Creativity with a good sense of design and branding
- Masters in Marketing from a reputed Institute
- Proficiency in English and Arabic
Full Job Posting
Job Purpose
- We are seeking a dynamic marketing professional to drive brand positioning, messaging, and end to end campaign execution across ATL, BTL, and digital channels.
- The role involves collaborating with agencies, leading creative direction for packaging and storytelling, and optimizing campaign performance against KPIs.
- Working closely with sales teams to align marketing initiatives with business goals while managing budgets effectively.
Key Responsibilities
- Ideate, develop the brand positioning and messaging.
- Collaborate with agencies to bring the brand identity, packaging and overall brand positioning to life.
- Provide direction on packaging design, label compliance, and visual storytelling.
- Develop and implement ATL (Above The Line) and BTL (Below The Line) marketing campaigns.
- Plan and execute digital marketing campaigns (social media, email, SEO/SEM, influencer marketing).
- Monitor and optimize campaign performance against KPIs.
- Ensure all campaigns follow legal and regulatory standards.
- Coordinate with sales teams to ensure marketing activities align with sales targets.
- Manage marketing budgets and ensure cost effective execution.
Experience, Qualifications and Skills
- Exposure to digital marketing, brand promotions, or trade activations.
- Proficiency in marketing tools & analytics platforms (Google Analytics, Meta Business Suite, etc.).
- Strong communication and interpersonal skills.
- Creativity with a good sense of design and branding.
- Masters in Marketing from a reputed Institute.
- Proficiency in English and Arabic.
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