Marketing Manager
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Key skills for this role
Role Overview
BABA ROMA is seeking a Marketing Manager to lead marketing strategy for its café, bakery, pastry, and casual dining outlets in the UAE.
The role focuses on brand strengthening, customer traffic, sales growth, campaigns, launches, digital marketing, and measurable commercial results.
The posting specifies that Marketing Manager or Sales and Marketing profiles are sought rather than Social Media Manager profiles.
Key Skills for This Role
Full Job Posting
Role overview
BABA ROMA is seeking a Marketing Manager to lead marketing strategy for its café, bakery, pastry, and casual dining outlets in the UAE.
The role focuses on brand strengthening, customer traffic, sales growth, campaigns, launches, digital marketing, and measurable commercial results.
The posting specifies that Marketing Manager or Sales and Marketing profiles are sought rather than Social Media Manager profiles.
Core responsibilities
- Develop and execute campaigns, promotions, seasonal activations, and new product or outlet launches.
- Lead social media, digital marketing, content, influencer, brand partnership, and customer engagement initiatives.
- Manage the brand presence across Instagram, TikTok, Google, Meta, and other relevant platforms.
- Work with content creators, agencies, and suppliers.
- Manage the marketing calendar and budget.
- Report on reach, engagement, customer acquisition, ROI, and sales impact.
- Coordinate with Operations and senior management to execute commercially successful campaigns.
- Monitor market trends, competitors, customer feedback, and brand development opportunities.
Candidate profile
- Four to six or more years of marketing experience is expected.
- Experience managing marketing for multiple outlets is expected.
- Strong knowledge of the UAE market is expected.
- Strong digital and social media skills are expected.
- Experience with Meta Ads, Google Ads, and TikTok is expected.
- Strong branding and content knowledge is expected.
- Ability to convert marketing activity into measurable business results is expected.
- Food and beverage experience in the UAE is highly preferred.
Work location
- The work location is in person in Dubai.
Employment type
The source identifies the employment type as full-time.
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