Marketing Manager
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Key skills for this role
About the Role
AL Gahwa AL Arabiya, a specialty coffee company, seeks a Marketing Manager to develop and execute marketing strategies for coffee products and espresso machines. The role involves campaign planning, social media management, in-store promotions, and brand consistency.
Key Skills for This Role
Responsibilities
- Develop and execute marketing strategies to promote coffee products and espresso machines
- Plan campaigns, manage social media and online presence
- Coordinate in store promotions and ensure brand consistency
- Analyze market trends, monitor campaign performance, manage budgets
- Collaborate with sales and operations teams to drive customer engagement and revenue
- Oversee external agencies or vendors when needed
- Contribute to new product launches and brand partnerships
Requirements
- Marketing strategy and planning skills
- Digital marketing capabilities including social media and online advertising
- Market research and analysis skills
- Brand management skills
- Strong communication, presentation, and collaboration skills
- Project management and organizational skills
- Experience in retail, food & beverage, or coffee related industries is highly beneficial
- Bachelor's degree in Marketing, Business, Communications, or related field
- Proficiency in English; Arabic language skills are an advantage
Full Job Posting
Company Description
- AL Gahwa AL Arabiya is a specialty coffee company that imports green coffee beans and custom roasts them for unique blends and single origin offerings.
- The company also trades in espresso machines, serving individual customers and businesses, with multiple branches across the UAE.
Role Description
- This is a full time, on site Marketing Manager role based in Abu Dhabi Emirate, United Arab Emirates.
- The Marketing Manager will develop and execute marketing strategies to promote AL Gahwa AL Arabiya’s coffee products and espresso machines across retail branches and digital channels.
Responsibilities
- Planning campaigns, managing social media and online presence, coordinating in store promotions, and ensuring brand consistency in all materials.
- Analyzing market trends, monitoring campaign performance, managing budgets, and collaborating with sales and operations teams to drive customer engagement and revenue.
- Overseeing external agencies or vendors when needed and contributing to new product launches and brand partnerships.
Qualifications
- Marketing strategy and planning skills, including experience developing and implementing brand and promotional campaigns.
- Digital marketing capabilities, such as managing social media, online advertising, and content for web and mobile platforms.
- Market research and analysis skills, with the ability to interpret data, track performance, and make data informed recommendations.
- Brand management skills, including maintaining visual identity, messaging consistency, and customer experience standards.
- Strong communication, presentation, and collaboration skills for working with cross functional teams and external partners.
- Project management and organizational skills, including the ability to prioritize tasks, meet deadlines, and manage budgets.
- Experience in retail, food & beverage, or coffee related industries is highly beneficial.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Proficiency in English; Arabic language skills are an advantage.
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