Digital Marketing Executive
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Key skills for this role
About the Role
Al Gahwa Al Arabiya seeks a Marketing Executive with 3-5 years of F&B/coffee industry experience to develop and execute marketing strategies, manage digital campaigns, and enhance brand awareness.
Key Skills for This Role
Responsibilities
- Develop and implement strategic marketing plans to promote coffee products, equipment, and café business.
- Plan and execute digital marketing campaigns across social media, Google Ads, email marketing, and other online channels.
- Create engaging content for social media, websites, promotional materials, and marketing campaigns.
- Coordinate product launches, seasonal promotions, in store campaigns, and brand activation events.
- Build and maintain the company's brand identity across all marketing channels.
- Conduct market research to analyze customer trends, competitor activities, and new business opportunities.
- Work closely with sales and operations teams to develop campaigns that increase footfall, engagement, and revenue.
- Manage relationships with advertising agencies, designers, photographers, influencers, and media partners.
- Monitor marketing campaign performance using analytics and prepare reports with recommendations.
- Ensure all marketing activities align with company business objectives and brand standards.
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field
- 3 5 years of proven marketing experience in the coffee and Food & Beverage industry
- Strong understanding of coffee shop marketing, customer engagement, retail promotions, and brand development
- Experience in digital marketing, social media management, SEO, online advertising, and content creation
- Knowledge of marketing analytics tools and campaign performance measurement
- Excellent communication, presentation, and organizational skills
- Creative mindset with strong attention to detail and ability to manage multiple projects
- Proficiency in Microsoft Office and marketing tools; experience with graphic design software (Adobe Creative Suite or Canva) is an advantage
- Ability to work independently and collaboratively in a fast paced environment
Full Job Posting
Role Overview
- Al Gahwa Al Arabiya is looking for a dynamic, creative, and results driven Marketing Executive to join our growing team.
- We are seeking a professional with 3 5 years of proven experience in the coffee and Food & Beverage (F&B) industry.
- Candidates who are available to join immediately will be given preference.
Key Responsibilities
- Develop and implement strategic marketing plans to promote the company's coffee products, coffee equipment, and café business.
- Plan and execute digital marketing campaigns across social media platforms, Google Ads, email marketing, and other online channels.
- Create engaging content for social media, websites, promotional materials, and marketing campaigns.
- Coordinate product launches, seasonal promotions, in store campaigns, and brand activation events.
- Build and maintain the company's brand identity across all marketing channels.
- Conduct market research to analyze customer trends, competitor activities, and new business opportunities within the coffee and F&B sector.
- Work closely with the sales and operations teams to develop campaigns that increase footfall, customer engagement, and revenue.
- Manage relationships with advertising agencies, designers, photographers, influencers, and media partners.
- Monitor marketing campaign performance using analytics and prepare reports with recommendations for continuous improvement.
- Ensure all marketing activities align with the company's business objectives and brand standards.
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 3 5 years of proven marketing experience in the coffee and Food & Beverage industry.
- Strong understanding of coffee shop marketing, customer engagement, retail promotions, and brand development.
- Experience in digital marketing, social media management, SEO, online advertising, and content creation.
- Knowledge of marketing analytics tools and campaign performance measurement.
- Excellent communication, presentation, and organizational skills.
- Creative mindset with strong attention to detail and the ability to manage multiple projects.
- Proficiency in Microsoft Office and marketing tools; experience with graphic design software (Adobe Creative Suite or Canva) is an advantage.
- Ability to work independently and collaboratively in a fast paced environment.
- Immediate joiners are highly preferred.
What We Offer
- Competitive salary based on qualifications and experience.
- Employment visa and benefits as per UAE Labour Law.
- Professional development and career growth opportunities.
- A collaborative and innovative work environment.
- Opportunity to contribute to the growth of a leading coffee and F&B company.
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