Marketing Manager
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Key skills for this role
About the Role
Elite HR Consultancy seeks a Marketing Manager in Abu Dhabi to lead marketing across Real Estate, Fire Safety, and SaaS divisions. The role involves developing strategies, generating B2B leads, scaling digital marketing, and building a team.
Key Skills for This Role
Responsibilities
- Develop and execute marketing strategies for all business divisions
- Build the marketing department, processes, KPIs, and reporting systems
- Recruit, mentor, and manage in house teams, agencies, and external vendors
- Create and optimize B2B lead generation campaigns across multiple channels
- Manage SEO, Google Ads, Meta Ads, LinkedIn Ads, email marketing, and social media
- Build landing pages, lead funnels, CRM workflows, and marketing automation
- Drive app installs, user acquisition, onboarding, activation, and retention for SaaS
- Lead brand positioning and communication across all business units
- Implement tracking using GA4, GTM, Meta Pixel, CRM, and reporting dashboards
- Measure campaign performance, CPL, ROI, pipeline contribution, and marketing effectiveness
Requirements
- Bachelor's degree in Marketing, Business, or a related field
- 5–6 years of marketing experience, preferably within Real Estate, Construction, Facilities Management, Fire Safety, B2B Services, or SaaS
- Proven experience in SEO & Performance Marketing, Google Ads & Meta Ads, B2B Lead Generation, CRM & Marketing Automation, Marketing Analytics & Reporting, Team Leadership
- Experience managing marketing budgets and agencies
- UAE/GCC market experience is preferred
- Strong English communication skills; Arabic is a strong advantage
Full Job Posting
About the Role
- We are looking for a results driven Marketing Manager to build and lead the marketing function across our growing group of companies operating in Real Estate & Contracting, Fire Safety Solutions, and a SaaS Platform for real estate professionals and contractors.
- This is a leadership role for someone who can develop marketing strategies, generate qualified B2B leads, scale digital marketing, grow a SaaS product, build a high performing marketing team, and establish data driven processes.
Key Responsibilities Marketing Leadership
- Develop and execute marketing strategies for all business divisions.
- Build the marketing department, processes, KPIs, and reporting systems.
- Recruit, mentor, and manage in house teams, agencies, and external vendors.
- Align marketing initiatives with sales and business objectives.
Key Responsibilities Demand Generation & Digital Marketing
- Create and optimize B2B lead generation campaigns across multiple channels.
- Manage SEO, Google Ads, Meta Ads, LinkedIn Ads, email marketing, and social media.
- Build landing pages, lead funnels, CRM workflows, and marketing automation.
- Improve website performance, organic rankings, and conversion rates.
Key Responsibilities SaaS Growth
- Drive app installs, user acquisition, onboarding, activation, and retention.
- Develop go to market strategies for contractors, realtors, and service providers.
- Monitor SaaS growth metrics including acquisition, engagement, retention, and lifetime value.
Key Responsibilities Brand & Content
- Lead brand positioning and communication across all business units.
- Develop content strategies including social media, case studies, videos, blogs, and campaign assets.
- Ensure consistent branding across digital and offline channels.
Key Responsibilities Analytics & Performance
- Implement tracking using GA4, GTM, Meta Pixel, CRM, and reporting dashboards.
- Measure campaign performance, CPL, ROI, pipeline contribution, and marketing effectiveness.
- Optimize budgets and improve marketing efficiency through data driven decisions.
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- 5–6 years of marketing experience, preferably within Real Estate, Construction, Facilities Management, Fire Safety, B2B Services, or SaaS.
- Proven experience in: SEO & Performance Marketing, Google Ads & Meta Ads, B2B Lead Generation, CRM & Marketing Automation, Marketing Analytics & Reporting, Team Leadership.
- Experience managing marketing budgets and agencies.
- UAE/GCC market experience is preferred.
- Strong English communication skills; Arabic is a strong advantage.
Preferred Tools
- Google Ads, GA4, GTM, Search Console
- Meta Business Suite & LinkedIn Campaign Manager
- HubSpot, Zoho CRM, Salesforce, or similar CRM
- Looker Studio, Excel, Google Sheets
- Canva, Adobe Creative Suite, CapCut
- WordPress or similar CMS
- Firebase, AppsFlyer, or other app analytics platforms
- AI tools such as ChatGPT for marketing productivity
Key Success Metrics
- Qualified B2B leads generated
- Cost per Lead (CPL) & ROI
- Website traffic and SEO growth
- Marketing contribution to sales pipeline
- SaaS app installs, onboarding, and active users
- Social media growth and engagement
- Campaign performance and budget efficiency
- CRM data quality and reporting accuracy
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