Marketing Manager
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Key skills for this role
Role Overview
The Marketing Manager owns the full marketing function, including strategy, brand, lead generation, digital campaigns, and content.
The role is a senior individual contributor and people manager reporting to the Chief Commercial Officer.
The position works with Commercial and Business Development teams to generate leads, strengthen market positioning, and support revenue growth.
Key Skills for This Role
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About Vibes Events
Vibes Events is an Abu Dhabi-based events and experiential staffing company delivering large-scale programmes across the UAE and region.
The company works with government entities, exhibitions, and brands and is building its marketing function.
About the Role
The Marketing Manager owns the full marketing function, including strategy, brand, lead generation, digital campaigns, and content.
The role is a senior individual contributor and people manager reporting to the Chief Commercial Officer.
The position works with Commercial and Business Development teams to generate leads, strengthen market positioning, and support revenue growth.
Role Details
- The role is based in Abu Dhabi, UAE, and reports to the Chief Commercial Officer.
- The direct report is a Social Media Content Creator, with external agencies managed where applicable.
- Working hours are Monday to Saturday, 9:00 AM to 6:00 PM, with alternate Saturdays off.
- Flexibility is required for occasional evenings and weekends during events and campaigns.
Marketing Strategy and Brand
- Develop marketing strategy aligned with commercial and revenue objectives and translate goals into annual and quarterly plans.
- Maintain brand identity across tone of voice, visual identity, corporate materials, company profiles, and case studies.
- Plan and manage the marketing budget for effective resource allocation and cost efficiency.
- Design lead generation campaigns through digital, email, content, and event marketing.
Digital, Content, and Campaigns
- Manage the website, social media, SEO, SEM, paid media, and online storytelling.
- Develop content strategy for social media, blogs, event showcases, case studies, and video production.
- Execute integrated campaigns across digital, email, PR, partnership, launch, and event-promotion channels.
Commercial Support and People Management
- Provide campaigns, marketing assets, pitches, and proposal support for commercial and business development teams.
- Track lead generation, campaign ROI, website and social analytics, and report performance insights.
- Lead and develop the Social Media Content Creator and manage creative, digital marketing, and media agency relationships.
What We Are Looking For
- A bachelor's degree in Marketing, Business Administration, Communications, or a related field is required.
- Five to eight years of marketing experience, including two to three years in a managerial position, is required.
- Events, experiential, or staffing industry experience is highly preferred.
- Marketing strategy, integrated digital campaign, and digital marketing channel expertise are required.
- English communication, storytelling, project management, and the ability to manage multiple priorities are required.
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