Marketing Executive
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Key skills for this role
About the Role
Mohamed Hilal Group seeks a Marketing Executive for its luxury fragrance brand Anfasic. The role involves executing integrated marketing campaigns, managing social media, coordinating events, and supporting brand activations to enhance visibility and customer engagement.
Key Skills for This Role
Responsibilities
- Execute integrated marketing campaigns across digital, retail, PR, and events
- Coordinate seasonal campaigns, product launches, and promotional activities
- Manage social media content calendars and collaborate with creative teams
- Monitor social media performance, customer engagement, and campaign effectiveness
- Coordinate with retail teams to ensure brand consistency across stores
- Support influencer partnerships, media collaborations, and PR initiatives
- Assist in organizing brand events, activations, VIP experiences, and fragrance workshops
- Conduct market research and competitor analysis
- Track marketing KPIs and prepare performance reports
- Coordinate with external agencies, photographers, designers, and production vendors
- Ensure all marketing materials align with brand guidelines
- Support CRM and customer retention initiatives
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or related field
- 2–4 years of marketing experience, preferably in luxury retail, beauty, fragrance, fashion, or FMCG
- Strong understanding of digital marketing and social media platforms
- Experience coordinating events, activations, and influencer campaigns
- Excellent communication and stakeholder management skills
- Proficiency in Microsoft Office and marketing analytics tools
- Arabic language skills are an advantage
Full Job Posting
About Anfasic
- Anfasic is a luxury Emirati fragrance brand under Mohamed Hilal Group, blending traditional Arabian perfumery with contemporary elegance.
- Offers perfumes, oils, bakhoor, ouds, and lifestyle products.
Role Overview
- Seeking a creative, passionate, and results driven Marketing Executive to support growth and visibility across retail, digital, and experiential channels.
- Responsible for executing marketing campaigns, coordinating brand activations, supporting product launches, and enhancing customer engagement.
Key Responsibilities
- Execute integrated marketing campaigns across digital, retail, PR, and events.
- Coordinate seasonal campaigns, product launches, and promotional activities.
- Manage social media content calendars and collaborate with creative teams to produce engaging content.
- Monitor social media performance, customer engagement, and campaign effectiveness.
- Coordinate with retail teams to ensure brand consistency across all stores and touchpoints.
- Support influencer partnerships, media collaborations, and PR initiatives.
- Assist in organizing brand events, activations, VIP experiences, and fragrance workshops.
- Conduct market research and competitor analysis to identify trends and opportunities.
- Track marketing KPIs and prepare performance reports with actionable insights.
- Coordinate with external agencies, photographers, designers, and production vendors.
- Ensure all marketing materials align with Anfasic's brand guidelines and luxury image.
- Support CRM and customer retention initiatives to strengthen brand loyalty.
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 2–4 years of marketing experience, preferably in luxury retail, beauty, fragrance, fashion, or FMCG.
- Strong understanding of digital marketing and social media platforms.
- Experience coordinating events, activations, and influencer campaigns.
- Excellent communication and stakeholder management skills.
- Creative mindset with strong attention to detail.
- Proficiency in Microsoft Office and marketing analytics tools.
- Arabic language skills are an advantage.
Competencies
- Passion for luxury brands, fragrances, and customer experiences.
- Strong organizational and project management abilities.
- Creative thinking and problem solving skills.
- Ability to work in a fast paced environment and manage multiple projects simultaneously.
- Strong interpersonal skills and a collaborative approach.
What We Offer
- Opportunity to work with one of the UAE's leading luxury fragrance brands.
- Dynamic and innovative work environment.
- Career growth and development opportunities within Mohamed Hilal Group.
- Exposure to luxury retail, branding, and experiential marketing initiatives.
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