Marketing Executive
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Key skills for this role
About the Role
Seeking an AI-first marketing professional to optimize strategies across content, SEO, social media, and analytics while leveraging AI for growth.
Key Skills for This Role
Responsibilities
- Develop and execute the company's marketing strategy aligned with business objectives
- Create blogs, case studies, whitepapers, landing pages, and website content using AI
- Perform keyword research and optimize website content for SEO
- Manage social media strategy, schedule posts, and monitor engagement
- Plan and optimize Google Ads, LinkedIn Ads, and Meta Ads
- Build automated customer journeys and email nurture sequences
- Generate qualified B2B and B2C leads through inbound and outbound campaigns
- Build dashboards, track KPIs, and present insights to leadership
- Maintain brand identity and ensure messaging consistency
- Launch new products with GTM strategies and sales enablement materials
Requirements
- Marketing experience with AI tools and data driven strategies
- Strategic marketing expertise combined with hands on execution
- Proficiency in SEO, SEM, paid advertising, email marketing, and analytics
- Experience with marketing automation and CRM platforms
- Strong content creation skills using AI tools
Full Job Posting
Overview
- We are seeking an AI first marketing professional responsible for planning, executing, automating, and optimizing the entire marketing function using modern AI tools and data driven strategies.
- The ideal candidate combines strategic marketing expertise with hands on execution across content, branding, SEO, paid media, social media, email marketing, lead generation, analytics, and marketing automation.
Key Responsibilities
- Develop and execute the company's marketing strategy aligned with business objectives.
- Define target audiences, buyer personas, and ideal customer profiles.
- Build annual, quarterly, and campaign marketing plans.
- Develop product positioning and messaging.
- Create blogs, case studies, whitepapers, landing pages, and website content using AI.
- Produce LinkedIn, X, Facebook, Instagram, and YouTube content.
- Generate marketing copy, email campaigns, and newsletters.
- Maintain a content calendar.
- Perform keyword research using AI.
- Optimize website content and technical SEO.
- Improve search rankings.
- Monitor competitor SEO strategies.
Required Skills
- Marketing, Growth Marketing, Digital Marketing, Content Marketing
- SEO, SEM, Paid Advertising, Email Marketing
- Conversion Rate Optimization (CRO), Brand Strategy, Product Marketing
- B2B Marketing, Marketing Analytics
- AI Skills: Prompt Engineering, AI assisted Content Creation, AI Image Generation, AI Video Creation, AI Research, AI Workflow Automation, Marketing Automation using AI, AI Analytics
- Technical Skills: Google Analytics 4, Google Tag Manager, CRM Platforms, Marketing Automation Platforms, CMS Platforms, Excel / Google Sheets, Dashboarding Tools
Performance Metrics
- Website Traffic Growth, Organic Search Growth, Social Engagement
- Email Open Rate, Email Click Through Rate, Landing Page Conversion Rate
- Cost Per Lead, Revenue Influenced by Marketing
- Marketing Automation Coverage, AI Productivity Improvement
- Content Production Velocity, Brand Awareness Metrics
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