Marketing Executive
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
We are seeking a data-driven and detail-oriented Email, CRM & WhatsApp Marketing Executive to lead our targeted communication strategy. This role is essential for driving attend.
Key Skills for This Role
Responsibilities
- Plan, write, and schedule targeted email campaigns for audience segments
- Build and manage automated workflows for registrations, reminders, and re engagement
- A/B test email content, subject lines, and CTAs to optimize performance
- Maintain and segment CRM database by audience behavior and registration stage
- Plan and execute WhatsApp broadcast campaigns via platforms like Twilio, Interakt, WATI, or Zoko
- Track delivery and response rates to improve campaign timing and content
- Coordinate with designers and content writers to develop creative assets
- Assist with post show nurturing campaigns and feedback collection
Requirements
- Experience in email marketing and CRM management
- Proficiency with marketing automation tools (e.g., HubSpot, Salesforce, Zoho)
- Experience with WhatsApp broadcast platforms (e.g., Twilio, Interakt, WATI, Zoko)
- Strong analytical skills to monitor engagement metrics
- Knowledge of GDPR and anti spam regulations
Full Job Posting
Role Overview
- We are seeking a data driven and detail oriented Email, CRM & WhatsApp Marketing Executive to lead our targeted communication strategy.
- This role is essential for driving attendee registrations, nurturing leads, and maximizing engagement for our global exhibitions.
Key Responsibilities
- Plan, write, and schedule targeted email campaigns for audience segments (traders, IBs, investors, exhibitors).
- Build and manage automated workflows for registrations, reminders, and re engagement.
- A/B test email content, subject lines, and CTAs to optimize open and conversion rates.
- Ensure email design is responsive, visually appealing, and compliant with GDPR and anti spam regulations.
- Maintain and segment CRM database (e.g., HubSpot, Salesforce, Zoho) by audience behavior and registration stage.
- Coordinate data sync between CRM, registration platforms, and lead capture systems.
- Monitor engagement metrics (open rate, CTR, bounce rate) and use insights to refine outreach strategies.
- Support sales and operations teams with tailored CRM campaigns and lead tracking.
- Plan and execute WhatsApp broadcast campaigns via platforms like Twilio, Interakt, WATI, or Zoko.
- Segment recipient lists (IBs, VIPs, speakers, exhibitors) and tailor content for high engagement.
- Create clear, action driven WhatsApp messages for reminders, QR codes, confirmations, and announcements.
- Track delivery and response rates to improve campaign timing and content.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at HUAN QIAO Event Management
Conference Producer
Dubai, UAE
We are looking for a proactive and detail-oriented Conference Producer to join our team. This role is ideal for someone with 1u20133 years of experience in content creation, age...
Graphic Designer
Dubai, UAE
We are looking for a creative Graphic Designer to develop visual content for marketing, exhibitions, social media, email campaigns, and print materials. The ideal candidate will design advertisements, exhibition branding
Business Development Executive - Crypto Expo
Dubai, UAE
You will own the full business development cycle for Crypto Expo u2014 from identifying potential sponsors and partners, to pitching, closing deals, and maintaining key accounts...
HR Executive
Dubai, UAE
About HQMena HQMena is a global leader in organizing premier events and exhibitions for the financial services, fintech, and trading sectors. Our flagship eventsu2014Forex Expo,...