Marketing Executive
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Key skills for this role
About the Role
1221 Real Estate is seeking a Marketing Executive to own end-to-end digital advertising and content marketing. The role involves planning and optimizing paid campaigns across TikTok, Snapchat, Google, and Instagram, and developing creative concepts to drive brand awareness and sales.
Key Skills for This Role
Responsibilities
- Plan, execute, and optimise paid ad campaigns on TikTok Ads Manager, Snapchat Ads Manager, Google Ads, and Meta Ads
- Manage daily/weekly ad spend, monitor KPIs (ROAS, CPC, CTR, conversion rate), and produce performance reports
- Conduct A/B testing on creatives, audiences, bidding strategies, and landing pages to continuously improve results
- Set up retargeting, lookalike audiences, interest targeting, and custom audience builds
- Develop compelling ad creatives — short form video concepts, static visuals, captions, and hooks
- Brief and collaborate with videographers, photographers, and designers to produce high quality campaign content
- Plan timely campaigns around seasonal moments: Valentine's Day, Mother's Day, Eid, National Day, and other Dubai relevant occasions
- Build and manage a monthly content calendar aligned with business goals and key floral occasions
- Maintain consistent brand identity across all digital touchpoints
- Manage SEO basics, Google My Business profile, and organic social media presence
- Monitor competitor activity and market trends in the UAE floral and gifting space
- Provide regular performance reports with clear, actionable insights
Requirements
- 2–3 years of hands on digital marketing experience, preferably in the UAE or Gulf market
- Bachelor's degree in Marketing, Communications, Business, or equivalent practical experience
- Proven track record managing paid social and search campaigns with measurable results
- Proficient in TikTok Ads Manager, Snapchat Ads Manager, Google Ads, and Meta Business Suite
- Hands on experience with pixel/tag setup, conversion tracking, and campaign analytics
- Working knowledge of Google Analytics and platform native analytics dashboards
- Basic graphic design skills (Canva, Adobe Express, or equivalent) and comfort with short form video editing
- Strong creative instinct and data driven mindset
- Excellent written and verbal communication in English; Arabic is a strong advantage
- Highly organised and self motivated with ability to manage multiple campaigns simultaneously
Full Job Posting
Role Overview
- The Marketing Executive will own end to end digital advertising and content marketing for our brand. You will plan, launch, and optimise paid campaigns across TikTok, Snapchat, Google, and Instagram, while developing creative concepts that drive brand awareness and sales. This is a hands on, results
Key Responsibilities
- Plan, execute, and optimise paid ad campaigns on TikTok Ads Manager, Snapchat Ads Manager, Google Ads (Search, Display, Shopping, YouTube), and Meta Ads (Instagram/Facebook)
- Manage daily/weekly ad spend, monitor KPIs (ROAS, CPC, CTR, conversion rate), and produce performance reports
- Conduct A/B testing on creatives, audiences, bidding strategies, and landing pages to continuously improve results
- Set up retargeting, lookalike audiences, interest targeting, and custom audience builds
- Develop compelling ad creatives — short form video concepts, static visuals, captions, and hooks — aligned with platform best practices
- Brief and collaborate with videographers, photographers, and designers to produce high quality campaign content
- Plan timely campaigns around seasonal moments: Valentine's Day, Mother's Day, Eid, National Day, and other Dubai relevant occasions
- Build and manage a monthly content calendar aligned with business goals and key floral occasions
- Maintain consistent brand identity across all digital touchpoints
- Manage SEO basics, Google My Business profile, and organic social media presence
- Monitor competitor activity and market trends in the UAE floral and gifting space
- Provide regular performance reports with clear, actionable insights
Requirements
- 2–3 years of hands on digital marketing experience, preferably in the UAE or Gulf market
- Bachelor's degree in Marketing, Communications, Business, or equivalent practical experience
- Proven track record managing paid social and search campaigns with measurable results
- Proficient in TikTok Ads Manager, Snapchat Ads Manager, Google Ads, and Meta Business Suite
- Hands on experience with pixel/tag setup, conversion tracking, and campaign analytics
- Working knowledge of Google Analytics and platform native analytics dashboards
- Basic graphic design skills (Canva, Adobe Express, or equivalent) and comfort with short form video editing
- Strong creative instinct — ability to generate original ideas, engaging hooks, and visually appealing concepts
- Data driven mindset — comfortable reading analytics and making decisions based on performance data
- Excellent written and verbal communication in English; Arabic is a strong advantage
- Highly organised and self motivated with the ability to manage multiple campaigns simultaneously
- Passion for aesthetics, lifestyle brands, gifting, or the floral/events industry is a plus
What We Offer
- Competitive salary package based on experience
- Opportunity to own and shape the full marketing function of a growing Dubai boutique brand
- Creative freedom to experiment, test, and scale what works
- Supportive, fast paced environment with direct collaboration with the founder
- Access to ad budget and tools needed to do the job properly
How to Apply
- Send your CV along with a brief cover note. Please include examples or results from past campaigns you have managed — even a screenshot of a campaign dashboard is welcome.
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