Marketing Executive
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Key skills for this role
About the Role
Zofeur is looking for a CRM Executive, Growth & Marketing to support customer engagement and lifecycle execution across the Zofeur app and Zofeur Black subscription service. The role involves executing CRM campaigns, segmentation, and multi-channel communication.
Key Skills for This Role
Responsibilities
- Execute onboarding campaigns to help new users complete their first Zofeur ride
- Support retention and engagement campaigns to increase ride frequency and repeat usage
- Run reactivation campaigns targeting inactive or low usage users based on defined segments
- Support lifecycle communications for Zofeur Black subscribers, including engagement and renewal messaging
- Execute CRM campaigns across push notifications, in app messages, WhatsApp, SMS, and email
- Set up and schedule campaigns using CRM and engagement platforms
- Build and maintain customer segments based on behavioral and usage data
- Support A/B testing of campaign messaging, timing, and creatives
- Support referral and loyalty campaign execution
- Monitor campaign performance and prepare basic reports with key insights
Requirements
- 2 to 4 years in CRM, lifecycle, or marketing execution, ideally in a B2C or app based business
- Experience executing multi channel campaigns across push, in app, WhatsApp, SMS, and email
- Hands on experience with any CRM or engagement platform
- Comfortable building segments and working with behavioral and usage data
- Strong attention to detail, with solid campaign QA and execution discipline
- Able to interpret campaign performance and turn it into simple, useful reporting
Full Job Posting
Job Summary
- We are looking for a CRM Executive, Growth & Marketing to support customer engagement and lifecycle execution across both the Zofeur app and Zofeur Black subscription service.
- You will be responsible for executing CRM campaigns across key customer journeys, helping drive user activation, engagement, repeat usage, and reactivation through targeted, data informed communications.
- This is a hands on role focused on campaign execution, segmentation support, and multi channel communication, working closely with the Growth, Creative, and Product teams to ensure a consistent and effective customer experience across all touchpoints.
Key Responsibilities
- Execute onboarding campaigns to help new users complete their first Zofeur ride.
- Support retention and engagement campaigns to increase ride frequency and repeat usage.
- Run reactivation campaigns targeting inactive or low usage users based on defined segments.
- Support lifecycle communications for Zofeur Black subscribers, including engagement and renewal messaging.
- Execute CRM campaigns across push notifications, in app messages, WhatsApp, SMS, and email.
- Set up and schedule campaigns using CRM and engagement platforms.
- Build and maintain customer segments based on behavioral and usage data.
- Support A/B testing of campaign messaging, timing, and creatives.
- Support referral and loyalty campaign execution.
- Monitor campaign performance and prepare basic reports with key insights.
- Work closely with creative and content teams to ensure timely and accurate campaign execution.
- Ensure CRM data accuracy, campaign QA, and proper execution across all platforms.
Qualifications
- 2 to 4 years in CRM, lifecycle, or marketing execution, ideally in a B2C or app based business.
- Experience executing multi channel campaigns across push, in app, WhatsApp, SMS, and email.
- Hands on experience with any CRM or engagement platform.
- Comfortable building segments and working with behavioral and usage data.
- Strong attention to detail, with solid campaign QA and execution discipline.
- Able to interpret campaign performance and turn it into simple, useful reporting.
- A clear communicator who works well with creative, content, and product teams.
Bonus Points For
- Hands on experience with Braze.
- Familiarity with HubSpot.
- Experience in mobility, on demand, or marketplace apps.
- Exposure to lifecycle automation and journey building.
- Familiarity with subscription or membership engagement.
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