Design Lead
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Key skills for this role
About the Role
Zofeur is looking for a Design Lead (Mid-Senior Level) with 7-12 years of experience to build and lead a creative team in Dubai. The role involves designing digital and print assets, collaborating with marketing, and using AI tools.
Key Skills for This Role
Responsibilities
- Design and deliver digital creatives for emailers, push notifications, WhatsApp campaigns, banner ads, and paid media
- Collaborate with marketing and product teams to develop campaign narratives aligned with brand strategy
- Lead creative concepting, messaging frameworks, and visual storytelling across channels
- Create offline marketing materials including standees, banners, flyers, and event printables
- Translate campaign briefs into high performing creatives with minimal feedback cycles
- Ensure platform specific optimization to maximize engagement and conversions
- Use AI tools (Midjourney, Runway, DALL·E, etc.) to enhance design innovation and workflow efficiency
- Manage multiple design projects simultaneously while maintaining quality and consistency
- Maintain and present a strong creative portfolio showcasing impactful, results driven work
Requirements
- 7 12 years of professional design experience
- Experience in tech or startup environments
- Proven ability to lead and mentor designers
- Expert in Adobe Photoshop and Illustrator
- Skilled in After Effects, Premiere Pro, DaVinci Resolve, or Final Cut Pro X
- Proficient in Figma
- Familiar with AI design tools
- Strong short form writing skills
- Deep understanding of platform specific formats and marketing best practices
- Strong grasp of color theory, typography, layout, and visual hierarchy
- Excellent project and time management skills
- Strong communication and teamwork capabilities
Full Job Posting
Role Overview
- We’re looking for a Design Lead (Mid–Senior Level) who is equally passionate about visual design and content creation.
- This role is ideal for someone with 7–12 years of experience, preferably within fast paced startup environments, who is eager to build and lead a growing creative team.
- You’ll work across digital and print channels — from emailers and push notifications to ad banners, videos, reels, and event collaterals.
Key Responsibilities
- Design and deliver digital creatives for emailers, push notifications, WhatsApp campaigns, banner ads, and paid media (Meta, Google Display, TikTok, Instagram Reels, YouTube Shorts).
- Collaborate with marketing and product teams to develop campaign narratives aligned with brand strategy.
- Lead creative concepting, messaging frameworks, and visual storytelling across channels.
- Create offline marketing materials including standees, banners, flyers, and event printables.
- Translate campaign briefs into high performing creatives with minimal feedback cycles.
- Ensure platform specific optimization to maximize engagement and conversions.
- Use AI tools (Midjourney, Runway, DALL·E, etc.) to enhance design innovation and workflow efficiency.
- Manage multiple design projects simultaneously while maintaining quality and consistency.
- Maintain and present a strong creative portfolio showcasing impactful, results driven work.
Requirements
- 7–12 years of professional design experience, with a track record in tech or startup environments.
- Proven ability to lead and mentor designers while being hands on with creative production.
- Expert in Adobe Photoshop & Illustrator for static designs.
- Skilled in After Effects, Premiere Pro, DaVinci Resolve, or Final Cut Pro X for motion and video work.
- Proficient in Figma for UI/UX layouts and campaign mockups.
- Familiar with AI design tools for creative acceleration.
- Strong short form writing skills (headlines, captions, and ad copy).
- Deep understanding of platform specific formats and marketing best practices.
- Strong grasp of color theory, typography, layout, and visual hierarchy.
- Ability to adapt designs across digital, social, and print channels.
- Creative problem solver with a sharp eye for detail and brand alignment.
- Excellent project and time management skills; strong communication and teamwork capabilities.
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