Marketing Executive
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Key skills for this role
About the Role
Le Méridien Hotels & Resorts is seeking a Marketing Executive to manage and grow the hotel's digital presence across social platforms. The role focuses on storytelling, engagement, and brand consistency, working closely with the Marketing Manager and hotel departments.
Key Skills for This Role
Responsibilities
- Develop, plan, and execute engaging social media content across Instagram, Facebook, LinkedIn and other relevant platforms
- Create high quality photo, video, and written content aligned with brand guidelines and marketing objectives
- Write compelling captions, posts, and stories that reflect the hotel’s lifestyle, F&B offerings, and guest experiences
- Manage and maintain the monthly content calendar in coordination with the Marketing Manager
- Support and lead content shoots across hotel departments, with a strong focus on lifestyle, rooms, events, and F&B
- Collaborate with chefs, restaurant teams, and operational departments to capture authentic moments
- Monitor and manage all social media channels, responding to comments, messages, and guest inquiries in a timely and professional manner
- Build and grow the online community by encouraging engagement and fostering brand loyalty
- Manage online reputation by monitoring mentions, reviews, and guest feedback across platforms
- Ensure all content aligns with Le Méridien’s brand identity, tone of voice, and visual standards
- Track, analyze, and report on social media performance, including engagement, reach, and growth metrics
- Provide insights and recommendations to improve content strategy and campaign performance
Requirements
- Bachelor's degree in Marketing, Communications, Media, Hospitality, or a related field
- 2–3 years of experience in social media management, preferably within hospitality, lifestyle, or luxury brands
- Strong understanding of social media platforms, trends, and best practices
- Proficiency in content creation tools such as Adobe Creative Suite, Canva, Lightroom, Premiere Pro, or similar
- Strong storytelling, copywriting, and visual communication skills
- Experience in photography and videography is highly desirable
- Excellent organizational skills with the ability to manage multiple projects and deadlines
- Creative, proactive, and detail oriented with a passion for hospitality and lifestyle branding
Full Job Posting
Position Summary
- The Marketing Executive is responsible for managing and growing the hotel’s digital presence across all social platforms, with a strong focus on storytelling, engagement, and brand consistency.
- Working closely with the Marketing Manager and supporting all hotel departments especially Food & Beverage this role develops and executes creative social media strategies that showcase the hotel’s experiences, outlets, events, and lifestyle offerings.
Qualifications & Skills
- Bachelor’s degree in Marketing, Communications, Media, Hospitality, or a related field.
- 2–3 years of experience in social media management, preferably within hospitality, lifestyle, or luxury brands.
- Strong understanding of social media platforms, trends, and best practices.
- Proficiency in content creation tools such as Adobe Creative Suite, Canva, Lightroom, Premiere Pro, or similar.
- Strong storytelling, copywriting, and visual communication skills.
- Experience in photography and videography is highly desirable.
- Excellent organizational skills with the ability to manage multiple projects and deadlines.
- Creative, proactive, and detail oriented with a passion for hospitality and lifestyle branding.
Key Responsibilities
- Develop, plan, and execute engaging social media content across Instagram, Facebook, LinkedIn and other relevant platforms.
- Create high quality photo, video, and written content aligned with brand guidelines and marketing objectives.
- Write compelling captions, posts, and stories that reflect the hotel’s lifestyle, F&B offerings, and guest experiences.
- Manage and maintain the monthly content calendar in coordination with the Marketing Manager.
- Support and lead content shoots across hotel departments, with a strong focus on lifestyle, rooms, events, and F&B.
- Collaborate with chefs, restaurant teams, and operational departments to capture authentic moments.
- Work with internal teams or external creators to produce visually engaging and on brand content.
- Adapt content into platform specific formats to maximize reach and engagement.
- Monitor and manage all social media channels, responding to comments, messages, and guest inquiries in a timely and professional manner.
- Build and grow the online community by encouraging engagement and fostering brand loyalty.
- Manage online reputation by monitoring mentions, reviews, and guest feedback across platforms.
- Ensure all content aligns with Le Méridien’s brand identity, tone of voice, and visual standards.
Why Join Le Méridien
- Be part of a global brand that values creativity, culture, and innovation.
- Work in a dynamic environment where storytelling brings guest experiences to life.
- Collaborate with passionate teams across hospitality, F&B, and events.
- Access Marriott International’s global network for career growth and development.
About Le Méridien
- Le Méridien celebrates the art of travel, culture, and discovery.
- Our guests are curious, creative, and cosmopolitan, seeking authentic experiences and moments to savour the good life.
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