Marketing Events Manager

Key Responsibilities

• Develop and own the marketing events strategy in partnership with business-area marketing leaders and executive stakeholders, ensuring event investments align with company priorities, audience needs, and measurable business outcomes.
• Lead end-to-end execution of approximately 40 events annually, including sponsorships, conferences, hosted events, partner activities, virtual events, and executive engagements. Manage venues, vendors, F&B, AV, trade show requirements, shipping, swag, COIs, and onsite logistics.
• Drive event performance and lead generation, establishing goals and measurement frameworks and using Salesforce/Marketo to track attendance quality, MQL/SQL conversion, pipeline influence, ROI, and other key KPIs. Build event-specific reporting and dashboards and communicate results and recommendations to leadership.
• Own the event program budget and operations, including event-level cost tracking, financial reporting, forecasting, and budget recommendations. Maintain the master event calendar, Jira workflows, marketing asset warehouse, and other program infrastructure.
• Manage event materials and logistics infrastructure, including marketing swag development, ordering, fulfillment, and inventory, as well as event and ad hoc marketing shipping requirements.

Essential Skills & Experience

• 8+ years of experience in B2B marketing events, with a proven track record of managing high-volume event programs and delivering measurable business results.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Must be able to travel up to 40% for onsite event execution.
• Strong project management skills, with the ability to handle complex projects, tight deadlines, and competing priorities.
• Demonstrated business-forward mindset, able to develop a strategy and communicate to executive-level leadership.

Highly Desired Skills & Experience

• Proven ability to create, manage, and execute global events strategy in multiple industries.
• Confident partnering with Sales, Marketing, and Executive Leadership to align event strategy with business outcomes.
• Creative, resourceful, and comfortable testing bold new approaches that differentiate the brand and create memorable experiences.
• Analytical mindset, able to measure impact in Salesforce/Marketo and optimize programs based on data.
• Energized by the opportunity to make a global impact in a fast-moving, high-growth environment.

Why Join Us?

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