Marketing Director
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Key skills for this role
About the Role
A confidential luxury real estate company in Dubai seeks a Marketing Director to lead integrated marketing strategies, brand management, and digital marketing. The role requires 10+ years of marketing experience with 5+ years in senior leadership, preferably in luxury real estate or related sectors.
Key Skills for This Role
Responsibilities
- Develop and implement the company's overall marketing and brand strategy
- Create integrated marketing plans to support luxury residential, mixed use, and Design & Build developments
- Drive brand positioning across all markets while maintaining a consistent luxury brand identity
- Identify innovative marketing opportunities to strengthen market presence
- Monitor market trends, competitor activity, and customer insights to support strategic decision making
- Lead the development and execution of high impact brand campaigns
- Ensure brand consistency across digital, print, social media, events, and all client communications
- Oversee the production of project brochures, presentations, videos, digital assets, and marketing collateral
- Lead all digital marketing initiatives, including paid media, SEO, SEM, CRM, email marketing, and social media
- Monitor campaign performance, lead generation, website analytics, and ROI
- Optimise marketing channels to maximise qualified leads and conversions
- Develop go to market strategies for new project launches and partner with Sales team to generate high quality leads
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related discipline
- Minimum of 10 years' marketing experience, with at least 5 years in a senior leadership position
- Previous experience within luxury real estate, property development, Design & Build, architecture, hospitality, or luxury lifestyle brands
- Proven success in developing integrated marketing strategies and delivering high profile project launches
- Strong knowledge of digital marketing, branding, CRM, lead generation, and performance marketing
- Experience managing marketing budgets and measuring campaign effectiveness
- Excellent leadership, communication, stakeholder management, and organisational skills
- Willingness to relocate to Dubai if not currently based in UAE
Full Job Posting
Role Overview
- This is a senior leadership role responsible for developing and executing integrated marketing strategies that enhance brand awareness, support sales performance, and position the company as a market leader within the luxury real estate sector.
- The successful candidate will lead a multidisciplinary marketing team while working closely with executive leadership, sales, design, and external agencies to deliver world class campaigns.
Key Responsibilities
- Develop and implement the company's overall marketing and brand strategy.
- Create integrated marketing plans to support luxury residential, mixed use, and Design & Build developments.
- Drive brand positioning across all markets while maintaining a consistent luxury brand identity.
- Identify innovative marketing opportunities to strengthen market presence.
- Monitor market trends, competitor activity, and customer insights to support strategic decision making.
- Lead the development and execution of high impact brand campaigns.
- Ensure brand consistency across digital, print, social media, events, and all client communications.
- Oversee the production of project brochures, presentations, videos, digital assets, and marketing collateral.
- Lead all digital marketing initiatives, including paid media, SEO, SEM, CRM, email marketing, and social media.
- Monitor campaign performance, lead generation, website analytics, and ROI.
- Optimise marketing channels to maximise qualified leads and conversions.
- Develop go to market strategies for new project launches.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related discipline.
- Minimum of 10 years' marketing experience, with at least 5 years in a senior leadership position.
- Previous experience within luxury real estate, property development, Design & Build, architecture, hospitality, or luxury lifestyle brands.
- Proven success in developing integrated marketing strategies and delivering high profile project launches.
- Strong knowledge of digital marketing, branding, CRM, lead generation, and performance marketing.
- Experience managing marketing budgets and measuring campaign effectiveness.
- Excellent leadership, communication, stakeholder management, and organisational skills.
- Candidates currently based outside the UAE are encouraged to apply, provided they are willing to relocate to Dubai.
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