Marketing Design & Ad Specialist
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Key skills for this role
About the Role
A fast-moving consumer brand in the natural and organic products space is seeking a Marketing Design & Ad Specialist. This role blends creative design and performance marketing, requiring skills in graphic design, paid advertising, and campaign optimization.
Key Skills for This Role
Responsibilities
- Design high quality static and video creatives for paid advertising and organic social media across platforms such as Meta, Google, and TikTok
- Develop and adapt visual assets for digital campaigns, ensuring alignment with brand identity and performance marketing goals
- Launch, monitor, and optimize paid advertising campaigns across Meta Ads, Google Ads, and TikTok Ads to improve engagement and conversion performance
- Continuously test and iterate on creative concepts, using performance data to refine messaging, visuals, and audience targeting strategies
- Support the creation of marketing materials including presentations, sales collateral, and product listings for digital channels
- Analyze campaign performance metrics and provide actionable insights to improve ROI, audience reach, and conversion rates
- Collaborate closely with internal team members to define priorities, budgets, and creative direction for ongoing campaigns
Requirements
- Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field
- At least 3 years of experience in digital marketing, content creation, and social media or paid media management
- Hands on experience managing paid campaigns across Meta, Google, and TikTok advertising platforms
- Strong graphic design skills with the ability to produce both static visuals and video based creative content
- Solid understanding of performance marketing principles and data driven campaign optimization
- Ability to balance creativity with analytical thinking
- Excellent communication, organization, and time management skills in a remote work environment
- Experience working with consumer brands, e commerce, or CPG products is highly valued
Full Job Posting
Position Overview
- This role blends creative design and performance marketing, supporting a fast moving consumer brand in the natural and organic products space.
- You will be responsible for shaping visual storytelling across digital channels while ensuring advertising campaigns deliver measurable results.
- The position sits at the intersection of design, media buying, and growth marketing.
Accountabilities
- Design high quality static and video creatives for paid advertising and organic social media across platforms such as Meta, Google, and TikTok.
- Develop and adapt visual assets for digital campaigns, ensuring alignment with brand identity and performance marketing goals.
- Launch, monitor, and optimize paid advertising campaigns across Meta Ads, Google Ads, and TikTok Ads to improve engagement and conversion performance.
- Continuously test and iterate on creative concepts, using performance data to refine messaging, visuals, and audience targeting strategies.
- Support the creation of marketing materials including presentations, sales collateral, and product listings for digital channels.
- Analyze campaign performance metrics and provide actionable insights to improve ROI, audience reach, and conversion rates.
- Collaborate closely with internal team members to define priorities, budgets, and creative direction for ongoing campaigns.
Requirements
- Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.
- At least 3 years of experience in digital marketing, content creation, and social media or paid media management.
- Hands on experience managing paid campaigns across Meta, Google, and TikTok advertising platforms.
- Strong graphic design skills with the ability to produce both static visuals and video based creative content.
- Solid understanding of performance marketing principles and data driven campaign optimization.
- Ability to balance creativity with analytical thinking to improve marketing effectiveness.
- Excellent communication, organization, and time management skills in a remote work environment.
- Experience working with consumer brands, e commerce, or CPG products is highly valued.
Benefits
- Flexible part time schedule, ideal for freelance or fractional professionals.
- 100% remote work environment.
- Competitive compensation in USD.
- Opportunity to work with a mission driven brand in the health and wellness space.
- High level of creative ownership and autonomy in marketing initiatives.
- Collaborative and fast paced team environment focused on impact and experimentation.
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