Marketing Communications Specialist

Job Overview

Key Responsibilities

• Develop comprehensive marketing communication strategies aligned with Simex Group’s commercial objectives and business unit goals.
• Plan, execute, and monitor multi-channel marketing campaigns, including digital, print, and on-ground activations.
• Coordinate closely with business development and sales teams to create tailored marketing materials for tenders, proposals, and client presentations.
• Manage the creation of high-quality content, including company profiles, brochures, newsletters, and website updates.
• Plan, organize, and execute corporate events, product launches, and promotional activities across Simex Group business units.
• Coordinate all aspects of event management, including venue selection, logistics, branding, supplier coordination, and post-event reporting.
• Represent Simex Group at local and international exhibitions, trade shows, and industry events, ensuring strong brand presence and professional engagement.
• Manage exhibition participation end-to-end, including stand design, marketing materials, staffing, and on-site coordination.
• Engage with clients, partners, and stakeholders during events to promote services and generate business opportunities.
• Collaborate with internal teams to align event objectives with commercial goals and business development strategies.
• Evaluate event and exhibition performance through KPIs such as lead generation, brand exposure, and ROI.
• Ensure strict adherence to brand guidelines across all business units and communication channels.
• Oversee and manage social media platforms, ensuring consistent posting, engagement, and brand positioning.
• Liaise with external agencies, designers, printers, and media partners to deliver campaigns on time and within budget.
• Conduct market research and competitor analysis to support strategic marketing decisions.
• Track, analyze, and report on campaign performance using relevant KPIs and analytics tools.
• Maintain and update marketing databases, content libraries, and digital assets.
• Support internal communications and corporate announcements across the group.
• Ensure all marketing activities comply with company standards and industry best practices.

Qualifications & Requirements

• **Experience:** 4–5 years of proven experience in marketing communications or a similar role; experience within multi-division organizations is highly preferred.
• **Skills:**
• Strong written and verbal communication skills
• Branding and campaign management across multiple business units
• Stakeholder coordination and cross-functional collaboration
• Strong time management and ability to manage multiple projects simultaneously
• Proficiency in Microsoft Office Suite (PowerPoint, Word, Excel) for presentations and reporting
• Experience with design tools such as Adobe Photoshop, Illustrator, or Canva
• Familiarity with digital marketing platforms (Google Ads, Meta Ads, LinkedIn Campaign Manager)
• Experience managing social media platforms and scheduling tools
• Ability to use marketing analytics tools (Google Analytics, social media insights)
• Basic understanding of SEO and content optimization principles
• Female candidate preferred

Core Competencies

• Professionalism and integrity
• Strong teamwork and collaboration
• Adaptability in a fast-paced environment
• Attention to detail
• Proactive and results-oriented mindset

Education

• Bachelor’s degree in Marketing, Communications, or a related field

Language Skills

• English: Advanced \| Arabic: Advanced

Physical Requirements

• Frequent use of computer systems, including extended screen time.

Job Types: Full-time, Permanent

Application Question(S)

• What is your expected salary for this position?
• If selected, when would you be able to join our team?
• Do you possess a valid Qatar driver's license? (Yes/No)
• Can you describe your experience in developing and executing multi-channel marketing campaigns? Please provide an example of a successful campaign you have managed.
• How do you ensure that your marketing communications align with the commercial objectives of different business units? Can you share a specific example of how you have accomplished this?
• What tools or platforms do you use for tracking and analyzing campaign performance? How have analytics influenced your marketing strategies in the past?