Marketing & Communications Manager
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Key skills for this role
Role Overview
The Marketing & Communications Manager develops and implements strategies to position a hospitality property within its target markets.
The role focuses on marketing, public relations, advertising, direct campaigns, sponsorships, branding, and events.
Key Skills for This Role
Full Job Posting
Role Overview
The Marketing & Communications Manager develops and implements strategies to position a hospitality property within its target markets.
The role focuses on marketing, public relations, advertising, direct campaigns, sponsorships, branding, and events.
Marketing and Communications
- Design and implement marketing strategies for the effective positioning and viability of the company and property.
- Increase the property's profile through sponsors, stakeholders, and patrons.
- Keep target markets and stakeholders informed about property and Rotana developments.
- Manage public relations and promote goodwill with target markets.
- Handle press releases and media information dissemination.
Campaigns, Budget, and Partnerships
- Manage advertising to ensure effective campaigns and a positive property image.
- Develop and manage direct marketing campaigns using surface or electronic mailing.
- Control the marketing and promotional budget while maximizing exposure.
- Source sponsorships from companies, banks, airlines, and other organizations.
- Manage property branding at exhibitions and initiate and organize events.
Education and Experience
- A graduate qualification in advertising, marketing, or communications is requested.
- Experience in a similar field is preferable.
- Computer literacy and effective English communication are required.
- Arabic communication is preferable.
Knowledge and Competencies
- The candidate should be outgoing, vibrant, innovative, and able to work independently.
- The role values business understanding, influencing outcomes, business planning, team building, adaptability, and drive for results.
- Customer focus, operational management, leadership, diversity awareness, and accurate client documentation are also emphasized.
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