Marketing & Brand Director
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Key skills for this role
About the Role
Synolon Systems seeks a strategic Marketing & Brand Director to lead global marketing, branding, and growth initiatives for an AI-native media platform focused on robotics. The role involves developing brand strategy, executing multi-channel campaigns, and managing content and performance marketing.
Key Skills for This Role
Responsibilities
- Develop and execute the company's overall brand strategy and positioning
- Develop and oversee integrated marketing strategies across digital, social media, content, PR, partnerships, and events
- Lead content strategy across websites, newsletters, social media, podcasts, video channels, and media platforms
- Oversee SEO, paid advertising, social media growth, email marketing, and audience acquisition initiatives
- Develop strategic communication plans to strengthen market presence
- Build, lead, and mentor high performing marketing, content, creative, and communications teams
- Monitor industry trends, competitor activities, customer behavior, and emerging opportunities
Requirements
- 6 8+ years of experience in marketing, branding, communications, or growth leadership roles
- Proven experience developing and scaling successful brand and marketing strategies
- Strong understanding of digital marketing, social media, content marketing, SEO, and performance marketing
- Experience managing marketing budgets and cross functional teams
- Excellent written and verbal communication skills
- Fluent English required
Full Job Posting
About The Company
- Join us and Help Shape the Future of Robotics Storytelling. We are building an AI native media operating system focused entirely on robotics, automation and artificial intelligence.
- We are looking for marketing & brand director who know how to transform information into attention and complexity into clarity.
The Opportunity
- You will become the creative marketing and brand director behind the Robotics ecosystem.
- Your role is to transform robotics intelligence, market developments and engineering breakthroughs into world class content that educates, informs and inspires.
About the Role
- We are seeking an experienced and strategic Marketing & Brand Director to lead our global marketing, branding, communications, and growth initiatives.
- The ideal candidate combines brand strategy, digital marketing expertise, content leadership, and performance driven growth execution.
Key Responsibilities
- Develop and execute the company's overall brand strategy and positioning.
- Establish and maintain a consistent brand identity across all channels and touchpoints.
- Create brand guidelines, messaging frameworks, and communication standards.
- Ensure all content, campaigns, and communications align with the company's vision and objectives.
- Continuously strengthen brand awareness, credibility, and market authority.
- Develop and oversee integrated marketing strategies across digital, social media, content, PR, partnerships, and events.
- Build and execute multi channel marketing campaigns that drive awareness, engagement, and growth.
- Identify new opportunities to expand audience reach and market penetration.
- Manage annual marketing plans, budgets, and performance targets.
- Track marketing performance and optimize campaigns using data driven insights.
- Lead content strategy across websites, newsletters, social media, podcasts, video channels, and media platforms.
- Collaborate with content, creative, and production teams to create compelling narratives and campaigns.
Essential Qualifications
- 6 8+ years of experience in marketing, branding, communications, or growth leadership roles.
- Proven experience developing and scaling successful brand and marketing strategies.
- Strong understanding of digital marketing, social media, content marketing, SEO, and performance marketing.
- Experience managing marketing budgets and cross functional teams.
- Excellent written and verbal communication skills.
Preferred Qualifications
- Experience in technology, AI, robotics, automation, SaaS, media, or high growth startup environments.
- Experience building global brands and international marketing campaigns.
- Familiarity with AI powered marketing tools, automation platforms, and analytics systems.
- Experience working with media, content, and audience growth strategies.
Key Competencies
- Strategic Thinking
- Brand Development & Positioning
- Digital Marketing Expertise
- Growth & Performance Marketing
- Leadership & Team Management
- Content Strategy & Storytelling
- Data Driven Decision Making
- Public Relations & Communications
- Market Analysis & Competitive Intelligence
- Creativity & Innovation
What We Offer
- Opportunity to build something from day one
- Significant career growth opportunities
- Direct collaboration with founders
- Access to cutting edge AI tools
- Modern AI native work environment
- Exposure to the global robotics industry
- Premium office environment
- Prime office location in Dubai
Location
- Dubai, JLT | On Site Only | Full Time | Fluent English Required
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