Marketing and Strategy Director MEA
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Key skills for this role
About the Role
Johnson & Johnson is seeking a Marketing & Strategy Director for the MEA region to lead strategic marketing, portfolio growth, and commercial excellence for the Surgery division. The role involves defining growth strategy, driving launch excellence, and building marketing capabilities.
Key Skills for This Role
Responsibilities
- Define regional growth strategy across franchises
- Drive segmentation, positioning, and pricing strategy
- Own launch excellence
- Align marketing with sales execution and market access
- Develop KOL relationships
- Design and scale internal and HCP education strategy
- Lead centers of excellence, training programs, digital learning
- Own forecasting, pipeline tracking, and KPI governance
- Drive S&OP alignment
- Build marketing capabilities (digital, omnichannel, analytics)
Requirements
- Degree level (MBA preferred)
- 10+ years of experience
- Surgery portfolio deep knowledge
- Advanced with Microsoft tools
- Analytical skills
- Strong negotiation skills
- Excellent decision making
- Manages complexity
- Attracts and develops talent
- Strong communication skills
Full Job Posting
About Surgery
- Fueled by innovation at the intersection of biology and technology, we're developing the next generation of smarter, less invasive, more personalized treatments.
- Our Surgery team delivers surgical technologies and solutions to surgeons and healthcare professionals worldwide.
Strategic Marketing & Portfolio Growth
- Define regional growth strategy across franchises
- Drive segmentation, positioning, and pricing strategy
- Own launch excellence
- Align marketing with sales execution and market access
- Develop KOL relationships
Education & Capability Building
- Design and scale internal and HCP education strategy
- Lead centers of excellence, training programs, digital learning
- Partner with KOLs and institutions for adoption
- Develops rebuttal evidence for commercial teams
- Ensure internal education translates into utilization
Business Operations & Performance Management
- Own forecasting, pipeline tracking, and KPI governance
- Drive S&OP alignment (commercial + supply + demand)
- Lead business reviews, dashboards, and performance cadence
- Improve commercial efficiency (ROI on marketing spend, resource allocation)
Commercial Excellence & Capability Development
- Build marketing capabilities (focus strategies, digital, omnichannel, analytics)
- Upskill teams on value selling, evidence based marketing
- Implement tools, CRM optimization, and GTM frameworks
- Drive consistency across markets (especially MEA complexity)
Business Compliance & Governance
- Ensure all activities comply with MedTech regulations and policies
- Oversee promotional review processes and approval systems
- Manage interactions with HCPs in line with ethical standards
- Reduce risk exposure while enabling speed
Other Duties
- Spends time in the field with customers and teams
- Keeps org on track with administrative tasks
- Creates a winning culture and mindset based on growth
- Creates and facilitates internal commercial competitions
- Develops and implements SOPs for commercial contracting
- Adapts to and leads change within the organization
- Stays abreast of country policy changes
- Fosters relationships with EMEA and Global counterparts
Qualifications / Requirements
- Required Minimum Education: Degree level (MBA preferred)
- Required Years of Related Experience: 10+ years of experience
- Required Knowledge, Skills and Abilities: Surgery portfolio deep knowledge, Advanced with Microsoft tools, Analytical skills, Strong negotiation skills, Excellent decision making, Manages complexity, Attracts and develops talent, Strong communication skills
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