EM Launch Lead Imaavy & EMEA VMAX PAH Product Manager
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Key skills for this role
About the Role
Responsible for commercial growth and launch leadership in Emerging Markets, requiring strategic planning, brand management, and strong analytical skills.
Key Skills for This Role
Responsibilities
- Define brand positioning and strategy for Imaavy and PAH portfolio
- Establish launch readiness dashboard and provide pre launch training
- Forecast and plan resources including GFLS assessment
- Develop concrete launch plans with OPCOs
- Serve as knowledge hub between ESO and EM
- Drive best practice sharing and identify untapped opportunities
- Lead growth projects and develop business cases
- Track performance of products in scope
Requirements
- Experience in pharmaceutical marketing or product management
- Knowledge of launch excellence and brand strategy
- Ability to work with cross functional teams and OPCOs
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About Innovative Medicine
- Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science based advancements.
- Visionaries like you work on teams that save lives by developing the medicines of tomorrow.
- Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.
Job Summary
- Emerging Markets Commercial responsibility/Launch Leadership for Imaavy plus Commercial responsibility for EMEA Value Maximizers PAH portfolio.
- The main objective is to realize commercial growth maximization/erosion minimization initiatives in the portfolio in scope and the successful preparation of new launches/pipeline in EM, in close collaboration with the OPCO and a diverse set of regional/Global functions.
Duties & Responsibilities
- Commercial responsibility and cross functional coordination to maintain and grow the value of the portfolio and launch new brands.
- Activities: brand strategy, promotional activities, launch preparation, BI/market data management, Gx/biosimilars entry monitoring, Lifecycle Management.
- Define brand (co) positioning & strategy.
- Establish launch readiness dashboard and provide pre launch training for OPCO.
- Forecasting & Resource planning, including GFLS assessment.
- Pre launch activities and develop concrete launch plans together with OPCO.
- Serve as knowledge & communication hub between ESO & EM.
- Drive best practice sharing between EM OpCos & Guiding OpCo to identify untapped opportunities.
- Strategic Planning Exercises (short and long term).
- Ongoing OPCO support: Monthly Functional Commercial calls, best practice sharing, identify common projects.
- Lead growth projects to maximize the potential of brands in scope.
- Brand strategy & Planning activities for the brands in scope (BP, LRFP, IBP, PMR).
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