Marketing And Brand Director
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Key skills for this role
About the Role
Synolon Systems is seeking a Marketing and Brand Director to lead global marketing, branding, and growth initiatives for an AI-native media platform focused on robotics. The role involves brand strategy, digital marketing, content leadership, and team management.
Key Skills for This Role
Responsibilities
- Develop and execute the company's overall brand strategy and positioning
- Establish and maintain a consistent brand identity across all channels and touchpoints
- Create brand guidelines, messaging frameworks, and communication standards
- Develop and oversee integrated marketing strategies across digital, social media, content, PR, partnerships, and events
- Build and execute multi channel marketing campaigns that drive awareness, engagement, and growth
- Lead content strategy across websites, newsletters, social media, podcasts, video channels, and media platforms
- Oversee SEO, paid advertising, social media growth, email marketing, and audience acquisition initiatives
- Develop strategic communication plans to strengthen market presence
- Manage media relations, press announcements, and industry partnerships
- Build, lead, and mentor high performing marketing, content, creative, and communications teams
- Monitor industry trends, competitor activities, customer behavior, and emerging opportunities
Requirements
- 6 8+ years of experience in marketing, branding, communications, or growth leadership roles
- Proven experience developing and scaling successful brand and marketing strategies
- Strong understanding of digital marketing, social media, content marketing, SEO, and performance marketing
- Experience managing marketing budgets and cross functional teams
- Excellent written and verbal communication skills
- Experience in technology, AI, robotics, automation, SaaS, media, or high growth startup environments (preferred)
- Experience building global brands and international marketing campaigns (preferred)
- Familiarity with AI powered marketing tools, automation platforms, and analytics systems (preferred)
Full Job Posting
About The Company
- Join us and Help Shape the Future of Robotics Storytelling.
- We are building an AI native media operating system focused entirely on robotics, automation and artificial intelligence.
- We are looking for marketing & brand director who know how to transform information into attention and complexity into clarity.
The Opportunity
- You will become the creative marketing and brand director behind the Robotics ecosystem.
- Your role is to transform robotics intelligence, market developments and engineering breakthroughs into world class content.
About the Role
- We are seeking an experienced and strategic Marketing & Brand Director to lead our global marketing, branding, communications, and growth initiatives.
- The ideal candidate combines brand strategy, digital marketing expertise, content leadership, and performance driven growth execution.
Key Responsibilities: Brand Strategy & Positioning
- Develop and execute the company's overall brand strategy and positioning.
- Establish and maintain a consistent brand identity across all channels and touchpoints.
- Create brand guidelines, messaging frameworks, and communication standards.
- Ensure all content, campaigns, and communications align with the company's vision and objectives.
- Continuously strengthen brand awareness, credibility, and market authority.
Marketing Leadership
- Develop and oversee integrated marketing strategies across digital, social media, content, PR, partnerships, and events.
- Build and execute multi channel marketing campaigns that drive awareness, engagement, and growth.
- Identify new opportunities to expand audience reach and market penetration.
- Manage annual marketing plans, budgets, and performance targets.
- Track marketing performance and optimize campaigns using data driven insights.
Content & Media Strategy
- Lead content strategy across websites, newsletters, social media, podcasts, video channels, and media platforms.
- Collaborate with content, creative, and production teams to create compelling narratives and campaigns.
- Ensure content aligns with audience interests, business goals, and brand positioning.
- Develop thought leadership initiatives that position the company as an industry authority.
Digital Growth & Performance Marketing
- Oversee SEO, paid advertising, social media growth, email marketing, and audience acquisition initiatives.
- Monitor key performance metrics including traffic, engagement, conversions, lead generation, and customer acquisition costs.
- Drive continuous optimization through testing, analytics, and experimentation.
- Implement marketing automation and AI driven marketing workflows where appropriate.
Public Relations & Communications
- Develop strategic communication plans to strengthen market presence.
- Manage media relations, press announcements, and industry partnerships.
- Identify speaking opportunities, industry events, and thought leadership platforms.
- Protect and enhance the company's reputation through effective communications.
Team Leadership
- Build, lead, and mentor high performing marketing, content, creative, and communications teams.
- Establish clear objectives, KPIs, and accountability structures.
- Foster a culture of creativity, innovation, collaboration, and performance.
- Manage external agencies, freelancers, and strategic partners when required.
Market Intelligence & Competitive Analysis
- Monitor industry trends, competitor activities, customer behavior, and emerging opportunities.
- Translate market insights into actionable marketing and branding strategies.
- Identify growth opportunities and recommend strategic initiatives to leadership.
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