Market Insights Manager
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Key skills for this role
Role Overview
The client operates in the Middle East and is seeking a Market Insights Manager to join its Qatar team due to continued growth.
The role leads market intelligence and provides evidence-based recommendations on customer, transport, travel, campaign, competitor, and sector trends.
This is not a customer experience or service quality assessment role.
Key Skills for This Role
Full Job Posting
Client and Role
The client operates in the Middle East and is seeking a Market Insights Manager to join its Qatar team due to continued growth.
The role leads market intelligence and provides evidence-based recommendations on customer, transport, travel, campaign, competitor, and sector trends.
This is not a customer experience or service quality assessment role.
Responsibilities
- Build and lead marketing intelligence capabilities for senior management.
- Provide recommendations on market trends, customer segments, travel behaviour, ridership growth, fare product adoption, campaign effectiveness, competitor activity, digital and social behaviour, mobility trends, and future growth.
- Own market, customer segment, travel behaviour, competitor, product adoption, campaign performance, and sector intelligence.
- Lead market and competitor intelligence across public transport, mobility, travel, tourism, retail, destination, and lifestyle sectors.
- Identify international and regional best practices for marketing, product, ridership growth, station activation, partnerships, and customer engagement.
- Oversee market studies, competitor benchmarking, travel behaviour studies, product usage research, brand perception research, audience research, and campaign effectiveness research.
- Translate data and research findings into clear management recommendations.
Profile
- Bachelor's degree in a relevant market research, marketing, analytics, statistics, economics, transport, mobility, social science, or business discipline.
- A further master's degree is preferred.
- At least 12–15 years of relevant experience, including at least 5 years in a senior strategic advisory position.
- Experience in public transport, mobility, aviation, travel, tourism, destination marketing, urban mobility, government transport, transport consultancy, or large-scale consumer services.
- Experience advising senior management using research, data, market intelligence, and sector knowledge.
- Experience working with large datasets and customer, campaign, digital, social, transport usage, or product adoption data.
- Experience managing research agencies, data vendors, analytics partners, or external consultants.
- Excellent command of Excel, PowerPoint, and data visualization tools such as Power BI, Tableau, or similar.
- Familiarity with SPSS, R, Python, SQL, or equivalent is advantageous.
- Excellent communication skills in English.
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