Market Development Specialist-Fare Modernization

This position will be engaged primarily on Fare Modernization marketing and rebuilding usage of existing and new fare tools, with specific focus on building customer awareness and education in advance of the Green Line launch. After the successful launch, focus would realign with existing fare tools with evaluation and subsequent modifications. The customer experience and our fare system are ever evolving Lead the implementation of mygotopay.com website, coordinating UX, designers, IS Developers, Customer Experience and Revenue Operations stakeholders to ensure a successful launch. Develop and implement marketing strategies to support the transition from Go-To Cards to go-to pay cards and/or open payments that includes: Broad public marketing effort Metrotransit.org changes before and throughout the transition Metropass, supporting Commuter Programs’ marketing and creative needs Cub Foods / Retail Partner – marketing materials Transit Stores – marketing materials Outreach and customer education materials Build the marketing strategy for the launch and post-launch of Open Payments and account-based ticketing as a new customer benefit Lead marketing and customer education for fare capping. Develop and implement strategy. Research, develop and implement marketing strategies to rebuild fare tool usage and increase ridership in collaboration with Revenue Operations, CX Product Manager, Commuter Programs and other stakeholders Develop strategy and messaging for go-to pay webstore, card media and fare equipment including go-to pay site branding, design and development in collaboration with IS, RevOps and other business units CUBIC upgrade project by developing and implementing an Internal Communications plan with OCM (Organizational Change Management) and other internal work units Develop and support marketing, communication, and customer education efforts around fare policy changes. This includes at least six phases of plans through 2027 and beyond. Support Green Line Extension Launch fare tool communications to customers and internal stakeholders ensuring customers are aware of changes and realizing benefits to support a flawless Green Line Launch Assist in prioritizing and marketing initiatives that are critical to Network Now and product development for a regional vision that meets the needs of our riders including employers, schools, low-income residents and other key markets Lead and develop all marketing and communications promotional, campaign and information strategies. Migrate developed content inventory into Workfront and assign the content creation tasks Collaborate on long term strategic plan and marketing needs for mobile app and develop implementation of digital marketing strategy for ongoing promotional efforts Support the development of strong relationships between RevOps with other transit providers Continue to engage and support the fare payment road mapping and customer journey and communicating with our customers and potential riders is an ongoing critical effort

This position will be engaged primarily on Fare Modernization marketing and rebuilding usage of existing and new fare tools, with specific focus on building customer awareness and education in advance of the Green Line launch. After the successful launch, focus would realign with existing fare tools with evaluation and subsequent modifications. The customer experience and our fare system are ever evolving Lead the implementation of mygotopay.com website, coordinating UX, designers, IS Developers, Customer Experience and Revenue Operations stakeholders to ensure a successful launch.

Develop and implement marketing strategies to support the transition from Go-To Cards to go-to pay cards and/or open payments that includes: Broad public marketing effort Metrotransit.org changes before and throughout the transition Metropass, supporting Commuter Programs’ marketing and creative needs Cub Foods / Retail Partner – marketing materials Transit Stores – marketing materials Outreach and customer education materials

Broad public marketing effort

Metrotransit.org changes before and throughout the transition

Metropass, supporting Commuter Programs’ marketing and creative needs

Cub Foods / Retail Partner – marketing materials

Transit Stores – marketing materials

Outreach and customer education materials

Build the marketing strategy for the launch and post-launch of Open Payments and account-based ticketing as a new customer benefit

Lead marketing and customer education for fare capping. Develop and implement strategy.

Research, develop and implement marketing strategies to rebuild fare tool usage and increase ridership in collaboration with Revenue Operations, CX Product Manager, Commuter Programs and other stakeholders

Develop strategy and messaging for go-to pay webstore, card media and fare equipment including go-to pay site branding, design and development in collaboration with IS, RevOps and other business units

CUBIC upgrade project by developing and implementing an Internal Communications plan with OCM (Organizational Change Management) and other internal work units

Develop and support marketing, communication, and customer education efforts around fare policy changes. This includes at least six phases of plans through 2027 and beyond.

Support Green Line Extension Launch fare tool communications to customers and internal stakeholders ensuring customers are aware of changes and realizing benefits to support a flawless Green Line Launch

Assist in prioritizing and marketing initiatives that are critical to Network Now and product development for a regional vision that meets the needs of our riders including employers, schools, low-income residents and other key markets

Lead and develop all marketing and communications promotional, campaign and information strategies. Migrate developed content inventory into Workfront and assign the content creation tasks

Collaborate on long term strategic plan and marketing needs for mobile app and develop implementation of digital marketing strategy for ongoing promotional efforts

Support the development of strong relationships between RevOps with other transit providers

Continue to engage and support the fare payment road mapping and customer journey and communicating with our customers and potential riders is an ongoing critical effort

We offer the opportunity to make a difference and positively influence the Twin Cities metropolitan area.

We encourage our employees to develop their skills through on-site training and tuition reimbursement.

We provide a competitive salary, excellent benefits and a good work/life balance.

Union/Grade: Non-Rep / Grade G FLSA Status: Exempt Safety Sensitive: No What your work environment would be: You would perform your work in a standard office setting. Work may sometimes require travel between your primary work site and other sites. What steps the recruitment process involves: We review your minimum qualifications. We rate your education and experience. We conduct a structured panel interview. We conduct a selection interview. Once you have successfully completed the steps above, then: If you are new to the Metropolitan Council , you must pass a drug test (safety sensitive positions only), and a background check which verifies education, employment, and criminal history. A driving record check and/or physical may be conducted if applicable to the job. If you have a criminal conviction, you do not automatically fail. The Metropolitan Council considers felony, gross misdemeanor and misdemeanor convictions on a case-by-case basis, based on whether they are related to the job and whether the candidate has demonstrated adequate rehabilitation. If you are already an employee of the Metropolitan Council , you must pass a drug test (if moving from a non-safety sensitive position to a safety sensitive position) and criminal background check if the job you're applying for is safety sensitive, is a supervisory or management job, is in the Finance, Information Services, Audit, or Human Resources departments, or has access to financial records, files/databases, cash, vouchers or transit fare cards. A driving record check and/or physical may be conducted if applicable to the position. IMPORTANT : If you make a false statement or withhold information, you may be barred from job consideration. The Metropolitan Council is an Equal Opportunity, Affirmative Action, and veteran-friendly employer. The Council is committed to a workforce that reflects the diversity of the region and strongly encourages persons of color, members of the LGBTQ community, individuals with disabilities, women, and veterans to apply. If you have a disability that requires accommodation during the selection process, please email HR-OCCHealth@metc.state.mn.us . Agency Metropolitan Council Address 390 Robert St. N. St. Paul, Minnesota, 55101 Website https://metrocouncil.org

Union/Grade: Non-Rep / Grade G FLSA Status: Exempt Safety Sensitive: No What your work environment would be: You would perform your work in a standard office setting. Work may sometimes require travel between your primary work site and other sites. What steps the recruitment process involves:

We review your minimum qualifications.

We rate your education and experience.

We conduct a structured panel interview.

We conduct a selection interview.

Once you have successfully completed the steps above, then: If you are new to the Metropolitan Council , you must pass a drug test (safety sensitive positions only), and a background check which verifies education, employment, and criminal history. A driving record check and/or physical may be conducted if applicable to the job. If you have a criminal conviction, you do not automatically fail. The Metropolitan Council considers felony, gross misdemeanor and misdemeanor convictions on a case-by-case basis, based on whether they are related to the job and whether the candidate has demonstrated adequate rehabilitation. If you are already an employee of the Metropolitan Council , you must pass a drug test (if moving from a non-safety sensitive position to a safety sensitive position) and criminal background check if the job you're applying for is safety sensitive, is a supervisory or management job, is in the Finance, Information Services, Audit, or Human Resources departments, or has access to financial records, files/databases, cash, vouchers or transit fare cards. A driving record check and/or physical may be conducted if applicable to the position. IMPORTANT : If you make a false statement or withhold information, you may be barred from job consideration. The Metropolitan Council is an Equal Opportunity, Affirmative Action, and veteran-friendly employer. The Council is committed to a workforce that reflects the diversity of the region and strongly encourages persons of color, members of the LGBTQ community, individuals with disabilities, women, and veterans to apply. If you have a disability that requires accommodation during the selection process, please email HR-OCCHealth@metc.state.mn.us . Agency Metropolitan Council Address 390 Robert St. N. St. Paul, Minnesota, 55101 Website https://metrocouncil.org

Yes

No

CareerForce Center

Community Event/Organization

Employee Referral

Facebook

Glassdoor

Indeed

Job Fair

LinkedIn

Metro Transit Bus Advertisement

X (formerly known as Twitter)

Website: governmentjobs.com

Website: metrocouncil.org

Website: metrotransit.org

Website: minnesotajobnetwork.com

Other

High school diploma/GED AND at least seven (7) years of related marketing and public relations experience to include advertising, market research and media community relations.

Associate's degree or higher in Marketing, Business Administration, Communications or related field AND five (5) years of related marketing and public relations experience to include advertising, market research and media community relations

Bachelor's degree in Marketing, Business Administration, Communications or closely related field AND three (3) years of marketing and public relations experience to include advertising, market research and media community relations.

Master's degree in Marketing, Business Administration, Communications or related field AND one (1) year of marketing and public relations experience to include advertising, market research and media community relations.

None of these options fit my education and experience.

I affirm that all information provided in my application including any uploaded documentation is true and accurate. I further affirm that I have personally reviewed, verified, and approved all content, including any content generated with the assistance of AI. I will provide all interview responses directly and in real-time without unauthorized assistance. I will not use AI avatars, external assistance in answering including computer-generated suggestions, or any recording and transcription tools during the interview process unless I have received prior approval from Human Resources for a disability-related reasonable accommodation.

Required Question