Marcom Manager Emerging And Expansion Geographies
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Key skills for this role
About the Role
Amazon is seeking a Marketing & Communications Manager for the Delivery Service Partner program in the Middle East and Africa. The role combines marketing and communications to drive awareness, generate leads, and build engagement with delivery partners.
Key Skills for This Role
Responsibilities
- Conduct market research to identify insights and targeting strategies that inform campaign planning
- Support the development of positioning for the DSP program in partnership with brand owners and local business teams
- Execute marketing campaigns across paid media, SEO, and content marketing channels to drive brand awareness, lead generation, and applications
- Manage regional campaign budgets with accountability on spend and efficiency targets
- Coordinate with agency partners on paid media execution and localization efforts
- Define and optimize targeting/segmentation, channel mix, creative messaging, and A/B testing to improve campaign performance
- Automate and improve triggered communications throughout the candidate journey
- Report on key metrics and progress to goal, contributing to cadenced reporting (MBR, QBR)
- Create high quality, engaging communications that support DSPs through their lifecycle
- Measure the effectiveness of communications and use data to drive improvements
- Identify emerging topics and develop proactive communication plans with stakeholders
- Propose, execute, and scale new ways of creating and distributing communications
Requirements
- 4+ years of professional non internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross functional programs or marketing campaigns from concept to completion
- Experience producing marketing promotional material for Owned & Operated channels
- Experience in brand identity and voice development
- Experience in English language communication skills, both written and verbal
- Fluency in an additional language (Arabic, Turkish, or another GCC language preferred)
Full Job Posting
Job Description
- We are looking for a dynamic, organized, and results driven Marketing & Communications Manager to join the DSP team.
- This role combines marketing and communications disciplines to drive awareness of the DSP program in the Middle East and Africa regions, generate and convert leads into candidate applications, and build best in class communications and content.
Marketing & Acquisition
- Conduct market research to identify insights and targeting strategies that inform campaign planning.
- Support the development of positioning for the DSP program in partnership with brand owners and local business teams.
- Execute marketing campaigns across paid media, SEO, and content marketing channels to drive brand awareness, lead generation, and applications.
- Manage regional campaign budgets with accountability on spend and efficiency targets.
- Coordinate with agency partners on paid media execution and localization efforts.
- Define and optimize targeting/segmentation, channel mix, creative messaging, and A/B testing to improve campaign performance.
- Automate and improve triggered communications throughout the candidate journey.
- Report on key metrics and progress to goal, contributing to cadenced reporting (MBR, QBR).
Communications & Content
- Create high quality, engaging communications that support DSPs through their lifecycle.
- Measure the effectiveness of communications and use data to drive improvements.
- Identify emerging topics and develop proactive communication plans with stakeholders, ensuring effective and tailored messaging.
- Propose, execute, and scale new ways of creating and distributing communications that expand program awareness and adoption.
- Manage multiple communication channels including newsletters, change communication, internal forums, and events.
- Create compelling stories to spotlight DSPs and Drivers to increase program affinity and business goals.
- Ensure consistency of brand and editorial voice across all channels and marketing vehicles.
About The Team
- The Emerging & Expansion Marcom team solicits and nurtures small business entrepreneurs for the Amazon Delivery Service Partner program which makes deliveries to customers worldwide.
Basic Qualifications
- 4+ years of professional non internship marketing experience.
- Experience using data and metrics to drive improvements.
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
- Experience building, executing and scaling cross functional programs or marketing campaigns from concept to completion.
- Experience producing marketing promotional material for Owned & Operated channels.
- Experience in brand identity and voice development.
- Experience in English language communication skills, both written and verbal.
- Fluency in an additional language (Arabic, Turkish, or another GCC language preferred).
Preferred Qualifications
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs.
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation.
- Experience working on or with large scale, global creative campaigns.
- Experience managing multiple projects, prioritizing, planning, and managing time.
- Experience that includes strong analytical skills, attention to detail, and effective communication abilities.
- Experience crafting editorial for large brands with wide reach (100k+ distribution).
- Experience managing external agencies.
- Experience in creating and executing crisis communications strategies.
- Experience creating and executing events and scripts with impact.
Company
- Amazon Fulfillment MENA L.L.C
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