Manager - Strategy & Insights
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Key skills for this role
About the Role
Leo Burnett MEA seeks a Manager for Strategy & Insights to lead strategic thinking and insights for key clients. The role involves delivering inspiring insights, driving creative excellence, and forging strong partnerships with internal and client teams.
Key Skills for This Role
Responsibilities
- Manage strategy and insights on key assigned clients
- Deliver inspiring and untapped insights to drive breakthrough thinking
- Lead client's Effectiveness awards entries and submissions
- Create proactive briefs for clients based on qualified opportunities
- Participate in agency new business pitches
Requirements
- Bachelor's or Master's degree in marketing, research, data, or business
- 5 6 years of experience in a similar role within an agency
- Fluent Arabic and English
- Experience working on airlines, tourism & telco a plus
Full Job Posting
Company Description
- Creativity has the power to transform human behavior; Leo Burnett MEA focuses on human purpose in marketing.
- Leo Burnett Worldwide is part of Publicis Groupe, one of the world's largest agency networks.
Role Overview
- The Manager role in Strategy & Insights manages strategy and insights on key clients.
- Delivers inspiring insights, drives improvement in strategy and creative product, and forges partnerships with internal teams and clients.
Responsibilities
- Actively uses and advocates the Publicis Groupe FUEL platform.
- Participates in every Groupe and Agency OPEN brief with inspiring springboards.
- Deconstructs past award submissions to identify key components of successful stories.
- Comes up with proactive briefs for clients based on qualified opportunities.
- Leads client's Effectiveness awards entries and submissions.
- Supports creative teams on Creative awards for clients.
- Is focused on being revelatory vs. boring as a strategist.
- Is persistent about improving the craft of strategic thinking behind briefs.
- Attends trainings internal and external promptly.
- Drives the team to scour culture for new uses of technology, data and design.
- Leads and creates focused, insightful and inspiring connections plans with creative briefs.
- Manages and builds primary and secondary research for clients and the agency.
Business Acumen & Operational Efficiency
- Is knowledgeable about the client's category and business.
- Creates successful reviews of work and final delivery of assignments.
- Creates client presentations that succinctly tell the story.
- Creates category and competitive landscape assessments.
- Plans client workshops and actively participates.
- Creates monitoring of social, cultural and technological trends.
- Creates team participation in client conducted researches.
- Displays attention to detail when producing reports.
- Creates consistent monitoring of every campaign's performance.
- Nourishes and safeguards client relationships.
Innovative & Analytical Mindset
- Market Research: Designs and executes original methods of primary research.
- Ideation: Synthesizes complex information into compelling stories.
- Competitive Analysis: Drives analysis about threats and opportunities.
- Presentation Development: Engages in presentations with clear narratives.
- Strategic proactivity: Keeps cross functional teams focused on higher level strategic goals.
- Strategic partnership: Maintains authentic trust with clients and agency teams.
Qualifications
- Bachelors or Masters degree in marketing, research, data or business.
- 5 6 years of experience in a similar role within an agency.
- Fluent Arabic & English.
- Experience working on airlines, tourism & telco a plus.
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