English Copywriter
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Key skills for this role
About the Role
Leo Burnett MEA is seeking an English Copywriter with at least 2 years of agency experience to develop creative concepts and write copy for global brands. The role involves crafting copy across channels, collaborating with art directors, and presenting ideas to clients.
Key Skills for This Role
Responsibilities
- Write texts (e.g. copy, product descriptions), proofread, and edit content
- Develop creative concepts for marketing materials and campaigns in partnership with an Art person
- Take briefs, craft succinct copy, write and format copy decks, interpret brand tone of voice
- Present ideas internally and to clients with credibility and reasoning
- Research competitors and industry to provide insight into trends and creative foresight
Requirements
- At least 2 years of experience in concept creation in an agency environment
- Mastery in developing English copy for large cross channel and direct marketing initiatives
- Bachelor's Degree in appropriate field of study
- Fluency in spoken Arabic
Full Job Posting
Company Description
- Leo Burnett is part of Publicis Groupe, one of the world's largest agency networks
- Works with brands like Coca Cola, McDonald's, P&G, Samsung
Responsibilities
- Writing texts (copy, product descriptions), proofreading, and content editing
- Ensuring consistency of prepared content
- Works in partnership with an Art person to develop creative concepts
- Understand all channels in the 1:1 marketing space
- Make conceptual and strategic decisions across clients and industries
- Experienced in taking briefs, crafting succinct copy, writing and formatting copy decks
- Develop and execute strategically sound creative for cross channel initiatives
- Persuasively present internally and to clients
- Ensure communications produced to highest standards of accuracy and quality control
- Conceptualizes and writes everything from white paper ideas to scripts to social media
- Research competitors and industry for trends and creative foresight
- Partners with creatives to make idea, copy and design a cohesive story
Qualifications
- At least 2 years of experience in concept creation
- Clear understanding of difference between communication concept and exceptional idea
- Mastery in developing English copy for large cross channel initiatives
- Bachelor's Degree in appropriate field of study
- Fluency in spoken Arabic
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