Arabic Copywriter
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Key skills for this role
About the Role
Leo Burnett MEA is looking for an Arabic Copywriter based in Jeddah to create conceptually driven campaigns for global brands. The role involves writing copy, proofreading, and developing creative concepts in partnership with art directors.
Key Skills for This Role
Responsibilities
- Write texts (e.g. copy, product descriptions), proofread, and edit content
- Ensure consistency of prepared content
- Work in partnership with an Art person to develop creative concepts for marketing materials and campaigns
- Take briefs, craft succinct and effective copy, write and format copy decks, interpret brand tone of voice and language
- Develop and execute strategically sound creative for cross channel initiatives
- Persuasively present both internally and to clients with credibility, reasoning, and emotion
- Research competitors and the industry to provide insight into trends and creative foresight
- Partner with creatives to make the idea, copy and design a cohesive story
Requirements
- Based in Jeddah Saudi National
- At least 2 years of experience in Arabic concept creation and understanding of communication concepts
- Mastery in developing copy for large cross channel and/or direct marketing initiatives across media
- Bachelor’s Degree in appropriate field of study
- Strong conceptualisation and smart thinking skills
- Exceptional conceptual and design skills with a robust portfolio
Full Job Posting
Overview
- The position of Arabic Copywriter is for someone who is a hands on copywriter with natural storytelling ability and has experience working in an agency environment, creating conceptually driven campaigns, and crafting copy in English for global brands.
- Develop creative ideas that meet both our client's objectives as well as our business objectives, maintaining the company’s expected levels of creative excellence and professionalism.
Responsibilities
- Writing texts (e.g. copy, product descriptions), proofreading, and content editing
- Ensuring the consistency of prepared content
- Works in partnership with an Art person to develop creative concepts for marketing materials and marketing campaigns.
- Have a keen understanding of all the channels in the 1:1 marketing space.
- Understanding the power of data intelligence to help them achieve the communication challenge.
- Required to make conceptual and strategic decisions across a wide variety of clients and industries.
- Experienced in taking briefs, crafting succinct and effective copy, writing and formatting copy decks, and interpreting brand tone of voice and language.
- Develop and execute strategically sound creative for cross channel initiatives
- Persuasively present both internally and to clients with credibility, reasoning, and emotion
- Actively listen to truly understand the ask, client feedback, and internal feedback
- Ensure communications are produced to the highest standards of accuracy and quality control
- Deliver fresh ideas and personality while working with existing brand voice and tone
Qualifications
- Based in Jeddah Saudi National.
- At least 2 years of experience in Arabic concept creation and have a clear understanding of the difference between a communication concept and an exceptional idea.
- Mastery in developing copy for large cross channel and/or direct marketing initiatives across media, both online and off
- Bachelor’s Degree in the appropriate field of study
Company Description
- Creativity has the power to transform human behavior. This is the core belief of what we call HumanKind.
- Leo Burnett MEA is part of Publicis Groupe, one of the world’s largest agency networks with 96 offices and nearly 10,000 employees.
- In 2012, the global network was awarded a record breaking 55 Lions at the Cannes Lions Festival of Creativity and was also named 'Network of the Year' by YoungGuns, Dubai Lynx and MENA Cristal Awards.
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