Manager - Social Media
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Key skills for this role
About the Role
Expo City Dubai seeks a hands-on Social Media Manager to lead social presence across three brands. You will develop strategy, produce content, manage community, and drive campaigns.
Key Skills for This Role
Responsibilities
- Develop and own social media strategy for each brand and channel
- Build and manage quarterly content roadmaps
- Produce social first content including short form video, static posts, carousels, stories, and long form YouTube content
- Lead community management: monitor channels, respond to comments and DMs
- Identify and manage creator and influencer relationships
- Deliver weekly performance summaries and monthly reporting
- Conduct on site content capture for events
- Serve as day to day contact with creative agencies or freelancers
Requirements
- 6+ years of hands on social media management experience
- Bachelor's degree in Marketing, Communications, Journalism, Media, or related field
- Deep understanding of the UAE social media landscape
- Strong content creation skills: ideating, scripting, shooting, and editing short form video
- Proven experience in influencer and creator management
- Strong analytical skills
- Excellent written English
- Proficiency in Arabic (desirable)
Full Job Posting
Role Overview
- To lead social media presence across three distinct brands — Terra, Vision Dubai, and Expo School Programme.
- Hands on, executional role requiring concept ideation, design, video production, and copywriting.
- Sits within Marketing & Communications team at Expo City Dubai.
Strategic Responsibilities
- Develop and own social media strategy with platform native approach.
- Build and manage quarterly content roadmaps aligned to content pillars.
- Proactively identify emerging trends and platform opportunities.
- Lead social execution across seasonal campaigns, events, and launches.
- Work cross functionally to amplify activities.
Operational Responsibilities
- Own and maintain monthly social media content calendars.
- Produce social first content including Reels, TikTok, static posts, carousels, stories, and YouTube.
- Lead community management and respond within SLAs.
- Manage creator and influencer relationships.
- Deliver weekly and monthly performance reports.
- Conduct on site content capture.
- Serve as point of contact with agencies and freelancers.
- Ensure brand tone of voice.
People Responsibilities
- Collaborate with internal stakeholders across teams.
- Build relationships with external creators and production partners.
Essential Qualifications
- 6+ years of hands on social media management experience.
- Bachelor's degree in Marketing, Communications, Journalism, Media, or related field.
- Deep understanding of UAE social media landscape.
- Strong content creation skills.
- Proven influencer management experience.
- Strong analytical skills.
- Excellent written English.
Desirable Qualifications
- Proficiency in Arabic.
- Experience in destination, culture, nature, or purpose led brand marketing.
- Photography or videography skills.
- Experience managing or mentoring junior team members.
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