Manager - Performance Marketing
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Key skills for this role
Role Overview
The role owns customer acquisition, revenue growth, return on media investment, and digital efficiency across paid channels for HomeBox.
The manager works with agency partners and Ecommerce, Brand, Merchandising, CRM, and Analytics teams.
Key Skills for This Role
Full Job Posting
Role Overview
The role owns customer acquisition, revenue growth, return on media investment, and digital efficiency across paid channels for HomeBox.
The manager works with agency partners and Ecommerce, Brand, Merchandising, CRM, and Analytics teams.
Commercial Ownership
- Own paid revenue, customer acquisition, and media efficiency.
- Deliver agreed KPIs including ROAS, CAC, conversion rate, and revenue.
Performance Marketing
- Plan, execute, and optimize Google, Meta, TikTok, and emerging paid channels.
- Improve campaign structure, bidding, audiences, and creatives.
Agency Management
- Lead media agencies through governance, planning, optimization, and performance reviews.
Analytics and Measurement
- Develop executive dashboards and actionable insights using GA4, GTM, and reporting platforms.
- Ensure accurate tracking and attribution across digital properties.
Ecommerce and Omnichannel
- Partner with Ecommerce, Brand, CRM, Merchandising, and Analytics teams.
- Support initiatives that drive ecommerce growth and store traffic.
Experimentation and Innovation
- Lead structured testing across audiences, creatives, landing pages, offers, and bidding.
- Identify opportunities using AI, automation, and new digital technologies.
Leadership
- Operate independently with minimal supervision.
- Coach agency partners and contribute to the long-term capability of the Digital Marketing team.
Mandatory Technical Capabilities
- Google Ads, Meta Ads, and TikTok Ads.
- GA4, Google Tag Manager, and Looker Studio.
- Google Merchant Center and product feed management.
- Meta CAPI, pixels, and conversion tracking.
- Advanced Excel and reporting.
- Understanding of CRM platforms, CRO, and attribution models.
Requirements
- Experience planning, executing, and optimizing paid media campaigns across Google, Meta, TikTok, and emerging channels.
- Proficiency with Google Ads, Meta Ads, and TikTok Ads.
- Proficiency with GA4, Google Tag Manager, and Looker Studio.
- Experience with Google Merchant Center and product feed management.
- Experience with Meta CAPI, pixels, and conversion tracking.
- Advanced Excel and reporting capability.
- Understanding of CRM platforms, CRO, and attribution models.
- Ability to operate independently with minimal supervision.
- Experience leading or coaching agency partners.
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