Manager Market Research & Insights
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Key skills for this role
About the Role
Dubai Department of Economy and Tourism seeks a Manager of Market Research & Insights to lead comprehensive research initiatives that inform strategic planning. The role involves managing qualitative and quantitative studies, analyzing market trends, and mentoring a team.
Key Skills for This Role
Responsibilities
- Develop and implement a comprehensive market research strategy aligned with DET's goals
- Design and execute market research projects including qualitative and quantitative studies
- Manage analysis of market trends, consumer behavior, and competitive dynamics
- Manage and mentor a team of market researchers and analysts
- Collaborate with other departments to integrate market insights into business strategies
- Select and oversee external research agencies and vendors
- Present findings and strategic recommendations to senior management and key stakeholders
- Stay abreast of new research methodologies and technologies
- Synthesize complex data into strategic insights to guide decision making
- Develop and implement KPIs to measure effectiveness of market strategies
- Manage analysis of market segments to identify growth opportunities
- Continuously evaluate and enhance research methodologies
Requirements
- Experience in managing comprehensive market research initiatives
- Proven ability to design and execute qualitative and quantitative research studies
- Strong analytical skills to synthesize complex data into strategic insights
- Experience managing and mentoring a team of researchers and analysts
- Excellent communication and presentation skills for senior management
- Ability to collaborate with cross functional departments
- Experience with external research agencies and vendor oversight
- Knowledge of innovative research methodologies and technologies
- Experience developing KPIs to measure market strategy effectiveness
Full Job Posting
Job Objective
- The manager of market research & insights is responsible for managing comprehensive market research initiatives to provide strategic insights that support the DET's decision making and strategic planning.
- This role involves managing the execution of both qualitative and quantitative research studies, analyzing market trends and consumer behavior, and ensuring that insights are integrated across business functions.
Core Functional Responsibilities & Subject Matter Expertise
- Develop and implement a comprehensive market research strategy that meticulously aligns with the DET's overarching goals and objectives.
- Design and execution of market research projects, including both qualitative and quantitative studies, to deeply understand market dynamics and consumer behavior.
- Manage the analysis of market trends, consumer behavior, and competitive dynamics to provide strategic insights and recommendations to senior management.
- Manage and mentor a team of market researchers and analysts, fostering a collaborative environment and ensuring high quality research outputs.
- Collaborate with other departments, such as marketing, sales, and product development, to ensure that market insights are effectively integrated into business strategies and operations.
- Selection and oversight of external research agencies and vendors to ensure research projects are delivered on time, within budget, and to required quality standards.
- Present findings and strategic recommendations to senior management and key stakeholders, ensuring clear communication and actionable insights.
- Stay abreast of new research methodologies and technologies, integrating innovative approaches into the research strategy as appropriate.
- Synthesize complex data into strategic insights to guide strategic decision making.
- Develop and implement sophisticated key performance indicators (KPIs) to measure and track the effectiveness of market strategies.
- Manage the analysis of market segments to identify growth opportunities and strategic areas requiring adjustment, ensuring continuous improvement.
- Continuously evaluate and enhance research methodologies to ensure the highest standards of data relevance and accuracy.
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