Assistant Manager - Events & Festivals Marketing (National Talent only)
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Key skills for this role
About the Role
Dubai Department of Economy and Tourism seeks an Assistant Manager for Seasonal Festivals to support planning, execution, and performance tracking of marketing campaigns for DSF, DSS, and other key activations.
Key Skills for This Role
Responsibilities
- Assist in the development and execution of integrated marketing campaigns for seasonal festivals, ensuring alignment with festival objectives, audience profiles, and brand positioning
- Coordinate campaign timelines, creative briefings, and rollout plans across internal DFRE teams and external agencies
- Support the creation of compelling multi channel campaign content and messaging tailored to drive audience awareness and attendance
- Contribute to audience segmentation strategies to enhance campaign effectiveness and reach across key consumer demographics
- Prepare and distribute internal communication toolkits and campaign briefs to align DFRE departments, partners, and collaborators
- Collaborate with retailers, malls, and sponsors to integrate their offerings and activations into the campaign
- Assist in the development of campaign one pagers outlining objectives, KPIs, content strategy, budgets, and relevant international benchmarks
- Review and provide guidance on creative assets to ensure consistency with brand guidelines and storytelling standards
- Act as a brand guardian during campaign execution, collaborating with internal teams and agencies
- Coordinate with creative, media, production, and influencer agencies to manage campaign deliverables and performance tracking
- Familiarity with procurement processes related to campaign execution, including supporting RFP/RFI preparation, vendor coordination, and tracking of purchase orders and contracts
- Track and report campaign performance metrics such as reach, engagement, and footfall and provide insights for optimization
Requirements
- Bachelor’s Degree in Marketing, Communications, Business Administration, or related fields
- Professional certifications such as PMP are advantageous
- Minimum of 5 years of experience in marketing campaigns, brand communication, or event related promotions, preferably within retail, entertainment, or government sector
- Proven experience coordinating multi channel marketing campaigns with internal teams and external agencies
- Experience in reviewing creative assets and ensuring brand alignment across various platforms
- Familiarity with procurement processes related to marketing services, including RFP preparation, vendor management, and budget coordination
- Strong understanding of audience segmentation, campaign performance tracking, and post campaign analysis
- Previous involvement in large scale, high footfall campaigns or festivals is an advantage
- Experience working with malls, retailers, or sponsors in a campaign or event activation context is highly desirable
Full Job Posting
JOB OBJECTIVE
- The Assistant Manager of Seasonal Festival is responsible for supporting the planning, execution, and performance tracking of marketing campaigns for seasonal festivals such as DSF, DSS, and other key activations.
- The role focuses on driving public awareness, footfall, and engagement by coordinating with internal teams, retailers, malls, sponsors, and external agencies.
- The Assistant Manager ensures campaign content, messaging, and visuals are aligned with brand guidelines, while also assisting in managing procurement processes, monitoring campaign performance, and contributing to continuous improvement across all campaign touchpoints.
KEY ACCOUNTABILITIES
- Assist in the development and execution of integrated marketing campaigns for seasonal festivals, ensuring alignment with festival objectives, audience profiles, and brand positioning.
- Coordinate campaign timelines, creative briefings, and rollout plans across internal DFRE teams and external agencies.
- Support the creation of compelling multi channel campaign content and messaging tailored to drive audience awareness and attendance.
- Contribute to audience segmentation strategies to enhance campaign effectiveness and reach across key consumer demographics.
- Prepare and distribute internal communication toolkits and campaign briefs to align DFRE departments, partners, and collaborators.
- Collaborate with retailers, malls, and sponsors to integrate their offerings and activations into the campaign, ensuring strong visibility and cross promotional alignment.
- Assist in the development of campaign one pagers, outlining objectives, KPIs, content strategy, budgets, and relevant international benchmarks.
- Review and provide guidance on creative assets to ensure consistency with brand guidelines and storytelling standards across all campaign touchpoints.
- Act as a brand guardian during campaign execution, collaborating with internal teams and agencies to maintain high quality, cohesive messaging and visual identity.
- Coordinate with creative, media, production, and influencer agencies to manage campaign deliverables and performance tracking.
- Familiarity with procurement processes related to campaign execution, including supporting RFP/RFI preparation, vendor coordination, and tracking of purchase orders and contracts.
- Track and report campaign performance metrics such as reach, engagement, and footfall and provide insights for optimization.
Qualifications & Experience
- Bachelor’s Degree in Marketing, Communications, Marketing, Business Administration, or related fields.
- Professional certifications such as the Project Management Professional (PMP); are advantageous.
- Minimum of 5 years of experience in marketing campaigns, brand communication, or event related promotions, preferably within the retail, entertainment, or government sector.
- Proven experience coordinating multi channel marketing campaigns with internal teams and external agencies.
- Experience in reviewing creative assets and ensuring brand alignment across various platforms.
- Familiarity with procurement processes related to marketing services, including RFP preparation, vendor management, and budget coordination.
- Strong understanding of audience segmentation, campaign performance tracking, and post campaign analysis.
- Previous involvement in large scale, high footfall campaigns or festivals is an advantage.
- Experience working with malls, retailers, or sponsors in a campaign or event activation context is highly desirable.
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