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Manager - Ecommerce
Apparel Group
Dubai, UAE
Full-time
Mid
Onsite
Discovered Today
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Business Context
- Portfolio of 4–5 fashion brands, each with a distinct positioning, price point and customer base, sold across marketplaces and owned DTC websites.
- Marketplace presence spans multiple platforms per brand, each with different commercial models, content requirements, fulfillment methods, and account management structures.
- DTC websites are run as owned P&Ls — full accountability for revenue, gross margin, digital marketing spend, fulfillment cost and channel profitability.
- The channel must protect brand equity online while scaling volume — pricing parity, content quality and promotional discipline across every platform are commercially critical.
- Requires close coordination with brand/category, marketing, supply chain and technology stakeholders to keep listings, stock, pricing and fulfillment aligned across a fast-moving multi-brand, multi-platform environment Key Responsibilities 1. DTC Website P&L Ownership
- Own full P&L for all DTC websites — revenue, gross margin, digital marketing spend (CAC, ROAS), fulfillment/logistics cost, and net channel profitability.
- Set and track budgets, forecasts and monthly/quarterly business reviews for each brand's DTC performance.
- Drive conversion rate, AOV, repeat purchase rate and customer lifetime value across all owned websites.
- Approve and monitor promotional calendars, discounting and pricing strategy to protect margin and brand positioning.
- Partner with performance marketing to optimise paid and organic acquisition spend against ROAS and CAC targets. 2. Multi-Brand Marketplace Management
- Own commercial performance across all marketplace accounts (e.g., Amazon, Namshi, Centrepoint, Firstcry and similar platforms) for each brand in the portfolio.
- Manage pricing strategy, buy-box/visibility health, listing quality, catalogue expansion and promotional participation per brand, per platform.
- Maintain price parity and brand-right positioning across marketplaces and DTC to avoid channel conflict.
- Track marketplace-specific KPIs (sales, conversion, ratings/reviews, return rate, account health) and resolve platform-level issues (listing suppressions, policy violations, content takedowns) quickly.
- Evaluate and onboard new marketplace opportunities where they support brand and commercial objectives
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