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Manager, Digital Optimization
Allstate Canada
Toronto, CAN
Full-time
Mid-Senior
Onsite
Discovered 6 days ago
Digital funnel optimizationDigital analyticsA/B testingExperimentation and test-and-learnBusiness analysisBusiness case development
Free
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Digital funnel optimizationDigital analyticsA/B testing
Role Overview
The Manager, Digital Optimization improves performance across the Digital Shop & Buy customer journey through analysis, experimentation, A/B testing, and optimization.
The role identifies funnel friction, customer drop-offs, and performance opportunities affecting quote progression, conversion, containment, customer experience, and digital sales.
The role reports to the Director, Strategy and Direct Sales and works with the Senior Manager, Digital Sales and cross-functional partners.
Key Skills for This Role
Digital funnel optimizationDigital analyticsA/B testingExperimentation and test-and-learnBusiness analysisBusiness case development
Full Job Posting
Role overview
The Manager, Digital Optimization improves performance across the Digital Shop & Buy customer journey through analysis, experimentation, A/B testing, and optimization.
The role identifies funnel friction, customer drop-offs, and performance opportunities affecting quote progression, conversion, containment, customer experience, and digital sales.
The role reports to the Director, Strategy and Direct Sales and works with the Senior Manager, Digital Sales and cross-functional partners.
Accountability
- Own digital funnel optimization, performance diagnostics, the experimentation roadmap, A/B testing execution, benefits measurement, and identification of customer journey friction.
- Influence digital roadmap prioritization, customer journey enhancements, personalization opportunities, and channel-specific experience improvements.
- Support business cases, stakeholder updates, leadership performance reviews, test-and-learn governance, and alignment on digital sales priorities.
Key responsibilities
- Monitor quote starts, progression, completion, conversion, digital containment, abandonment, sales outcomes, behavioral patterns, traffic sources, and channel opportunities.
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